Responsibilities

• Leads development and execution of proactive branding and marketing strategies across all media channels.
• Coordinates internal and external communications, media relations, publications, and advertising.
• Manages planning and promotion of special events to support hospital growth and visibility.
• Develops content for public relations materials, including press releases, media kits, pitch letters, and executive statements.
• Partners with business units to align marketing initiatives with strategic goals.
• Builds and maintains professional relationships with local and regional media, community partners, and stakeholders.
• Manages daily public relations activities including agency relationships, media interactions, and placement strategies.
• Drives growth by identifying and implementing opportunities for service expansion and market engagement.
• Ensures brand consistency and customer service excellence across all communication touchpoints.
• Collaborates in performance improvement activities and organizational initiatives.

Requirements

• Bachelor’s degree required in Marketing, Communications, Business, or related field.
• Proficiency with digital marketing platforms, media tools, and standard business software.
• Excellent verbal and written communication skills including editorial proficiency.
• Strong organizational, critical thinking, and time management abilities.
• Demonstrated leadership and crisis management capabilities.
• Ability to work independently, prioritize multiple projects, and adapt under pressure.
• Professional demeanor and ability to engage effectively with a wide range of audiences.
• Minimum of two (2) to five (5) years of experience in healthcare or the medical industry required.
• Certifications must be obtained within time frame required by facility policy if applicable.

Preferred

• Master’s degree preferred.
• Strong background in public relations and communications highly preferred.