Charles Armstrong School Director of Marketing and Communications
Reports to: Director of Advancement
Position Type: Full-time, 12-month, Exempt
Start date : July 1, 2026
Salary range : $120,000 - $140,000
Position Summary
The Director of Marketing and Communications helps lead the strategic, comprehensive, and cohesive branding, marketing, and communications initiatives for Charles Armstrong School (Armstrong). This position executes internal and external messaging, ensuring that the school's mission, academic offerings, and community programs are effectively communicated to prospective families, current parents, alumni, and the broader community to support enrollment, advancement, and outreach goals.
Armstrong is a unique, co-educational independent school serving approximately 240 children with dyslexia and related learning differences in grades 1-8 in Belmont, CA. Our robust, research-based program helps unlock the unique potential of these students, transforming their lives and the lives of their families.
Primary Responsibilities

• Strategic Marketing & Brand Management: Develop and implement an annual marketing plan to raise public awareness, boost enrollment, and increase retention. Ensure consistent, high-quality branding--both in writing and visually--across all school platforms, including social media, print, and website.
• Digital & Content Strategy: Manage the school’s website, social media presence (Facebook, Instagram, LinkedIn, etc.), and digital advertising campaigns. Capture, create, and curate compelling, mission-aligned, and engaging content (written, photo, and video).
• External & Internal Communications: Act as the primary creator, editor, and project manager for all school publications, including the viewbook, weekly newsletters, advertising, push communications, invitations, and other vehicles.
• Outreach Coordinator: Help determine the school’s outreach strategy and implement programs, communications, and activities that enhance awareness of the school and dyslexia broadly and provide broader community bene?t, serving as many children with dyslexia as
• Admissions & Advancement Focus: Collaborate with the Admissions and Advancement to produce materials that support student recruitment, fundraising, and alumni engagement across all communication channels.
• Budget & Vendor Management: Develop, manage, and monitor the marketing department budget. Manage relationships with outside vendors, including graphic designers, photographers, printers, and branded merchandise companies.
• General Support : Provide general Advancement support as needed as a member a dynamic and collegial team.
  

Key Competencies

• Masterful Storytelling: Ability to compellingly capture the unique culture and "soul" of the school as a lead strategist, writer, editor, and proofreader for multiple levels of messaging and
• Creativity: Ability to come up with new approaches and ideas in the face of multiple goals (e.g., high-quality output with limited resources).
• Optimistic Enthusiasm: Embracing all opportunities and challenges with positivity, re?ecting the school values of Kindness, Respect, Growth, and Re?ection.
• Flexibility and Growth Mindset: Openness to new ideas, learning new skills, and contributing to the school community on multiple levels.
• Commitment to Excellence : Ensure that school communications and related support services mirror the level of programmatic excellence we expect and strive to deliver to students.
• Relationship Building : Excellent inter-personal skills with an aptitude for building long-term, meaningful connections with a variety of constituencies.
• Collaboration: Ability to work well with diverse constituencies, including teachers, parents, students, alumni families, and board members.
• Proactive: Highly organized, detail-oriented, and self-
  

How To Apply

• Direct resumes to: hiringcommittee@charlesarmstrong.org
• In lieu of a cover letter, please complete an Employment Application
  

Charles Armstrong School is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Qualifcations

• Bachelor’s degree
• 3–5+ years of experience in marketing or communications, preferably in an independent school or non-proft setting
• Proven ability to lead, manage multiple projects simultaneously, and meet strict deadlines
• Exceptional writing, editing, proofreading, design, and overall storytelling skills
• Profciency in website content management systems (e.g., Blackbaud, Squarespace) and social media analytics tools
• Working knowledge of graphic design and mailing software (e.g., Adobe Creative Suite: InDesign, Photoshop; Canva; Constant Contact; Mailchimp)
• Ability to work occasional evenings and weekends