Responsibilities

• Develop and implement a comprehensive marketing and communications strategy that strengthens brand recognition, expands community awareness, and supports organizational goals across existing and future PACE sites.
• Build and maintain brand standards, messaging frameworks, and visual identity guidelines across all channels and materials.
• Oversee the creation of marketing collateral including brochures, digital content, social media, signage, and community outreach materials.
• Cultivate relationships with community partners to expand awareness of San Diego PACE and reinforce its mission and value in the community.
• Manage digital presence including website content, social media strategy, and email communications.
• Track marketing and communications performance metrics and adjust strategies to strengthen visibility, engagement, and brand recognition.
• Serve as a steward of the organization’s public reputation, ensuring consistent, mission-aligned messaging across all external touchpoints.
• Draft, edit, and oversee production of press releases, newsletters, annual reports, and community-facing publications.
• Manage media relationships and serve as a resource for public-facing communications in partnership with executive leadership.
• Support participant and family communications in coordination with clinical and operations teams.

Requirements

• 2 years of progressive experience in marketing, communications, or combined role.
• Proven track record developing and executing marketing strategies, including brand management, digital marketing, and community outreach.
• Strong project management skills with the ability to manage multiple initiatives and deadlines simultaneously.
• Proficiency with digital marketing tools, social media platforms, and content management systems.
• Experience leading or supervising a team.
• Verbal and Written Skills Required to perform the Job: - Exceptional written and verbal communication skills, with the ability to adapt tone and content for varied audiences — from community members to clinical staff to board members - Self-starter and results-oriented - Superior analytical and problem-solving skills - Experience developing financial models in Excel and facilitating business discussions - Expert user of Microsoft Office (Excel, PowerPoint, Word) to prepare all documents, presentations, graphs, briefings, and worksheets - Excellent business sense and ability to understand and resolve complex business issues - Experience presenting to executive audiences - Excellent written and verbal communication - Superb relationship building skills - Ability to handle multiple assignments concurrently - Equipment Used: Microsoft Office suite including PowerPoint, Microsoft Word, and Excel - HR Information systems and basic reporting - Working Conditions and Physical Requirements: - Office work - Periodic travel between sites and to community events - Occasional evening or weekend availability may be required for community outreach activities - On-site position with prolonged periods of sitting, and constant walking and standing - Universal Requirements: - Pre employment requirements include I-9, physical, positive background and reference check results, complete application, new hire orientation, pre employment PPDs. Compliance with all mandated vaccinations and all boosters is a term and condition of employment

Preferred

• 3-5 years of progressive experience in marketing, communications, or combined role.
• Experience in healthcare, senior care, home health, or a related field, with knowledge of PACE, managed care, or Medicaid/Medicare populations.
• Familiarity with marketing to underserved or diverse communities.
• Experience supporting organizational growth, new site launches, or market expansion through strategic marketing, communications, and community awareness efforts.
• Background in internal communications, employee engagement, or organizational development.
• Agile, Lean Six Sigma or other project management related certification