Director of Marketing & Communications

Responsibilities

• Lead Integrated Marketing Strategy
• Develop and oversee portfolio-wide marketing and communications strategies across paid, owned, earned, and shared channels.
• Establish channel plans, content frameworks, campaign calendars, and performance metrics.
• Define KPIs and measure marketing effectiveness in partnership with revenue and commercial teams.
• Identify opportunities to optimize performance, guest engagement, and brand awareness.
• Drive Content, Campaigns & Brand Storytelling
• Create compelling brand narratives across digital, social, web, email, video, and media channels.
• Oversee content development, creative production, and external creative partnerships.
• Collaborate across teams to execute integrated campaigns that support hotel and restaurant business goals.
• Build and evolve portfolio-wide email marketing, database growth, and audience segmentation strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 7+ years of progressive experience in marketing, communications, and public relations.
• 3+ years of experience leading marketing efforts across multiple hotel properties or markets.
• Experience within luxury, lifestyle, boutique, or independent hospitality brands.
• Restaurant, food & beverage, or lifestyle brand marketing experience is highly preferred.
• Demonstrated success managing agencies, vendors, and cross-functional stakeholders.
• Strong understanding of integrated marketing, public relations, content strategy, and brand development.
• Established media relationships within travel, lifestyle, and hospitality sectors.
• Experience utilizing marketing analytics and customer data to inform decision-making.
• Familiarity with CRM and email marketing platforms such as Revinate or similar solutions.

Benefits

• Benefits: Aparium offers a variety of benefits to include medical, dental, vision, 401(k), short term disability, long term disability, life insurance, commuter benefits, discounted parking, travel benefits and more.