Responsibilities

• Partner with the VP Sales and business leaders to develop and execute ASI’s annual marketing plan in support of growth priorities
• Refine ASI’s positioning by service line, end market, and customer segment to ensure clear and consistent communication of the company’s capabilities and value proposition
• Translate technical service offerings into strong commercial messaging that resonates with customers across infrastructure, utility, industrial, marine, and related markets
• Support go-to-market planning for existing and emerging service offerings, including development of vertical-specific messaging and campaigns
• Help ensure ASI presents a consistent, credible, and differentiated profile in the market
• Build and manage marketing programs that support qualified lead generation and customer engagement across digital, event-based, and direct outreach channels
• Develop campaigns that support strategic account development, cross-sell opportunities, and awareness of ASI’s broader service offering
• Create structured follow-up programs for leads generated through events, conferences, inbound inquiries, and marketing initiatives
• Support the sales team with market-facing campaigns and account-based marketing efforts aligned to priority customers and target sectors
• Coordinate with the VP Sales and sales team to ensure marketing activity is aligned with commercial priorities and near-term pipeline goals

Requirements

• Degree in Marketing, Business, Communications, or a related field, or equivalent work experience
• 8 to 12 years of progressive experience in marketing, commercial support, or business development, ideally in a B2B technical, industrial, engineering, infrastructure, or field services environment
• Experience supporting a sales-led organization and building marketing programs that directly support commercial objectives
• Strong track record in content development, conference and event execution, sales enablement, and external communications
• Experience managing external vendors and coordinating cross-functional projects
• Familiarity with technical services, industrial operations, infrastructure markets, or related sectors is an asset
• Valid driver’s license and passport; able to travel as needed

Preferred

• Familiarity with ISO standards, regulated environments, or operational risk management is considered an asset