Director of Marketing & Commercial Enablement – Orchard Park, NY

Orchard Park, NY (On-site)

$130K/yr – $145K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own the cross-functional B2B marketing engine for a technical services business, turning complex offerings into demand programs and ABM across sectors while building consistent brand and compelling collateral.

  • Partner with the VP Sales and business leaders to develop and execute ASI’s annual marketing plan in support of growth priorities
  • Refine ASI’s positioning by service line, end market, and customer segment to ensure clear and consistent communication of the company’s capabilities and value proposition
  • Translate technical service offerings into strong commercial messaging that resonates with customers across infrastructure, utility, industrial, marine, and related markets

Job Description

Own the cross-functional B2B marketing engine for a technical services business, turning complex offerings into demand programs and ABM across sectors while building consistent brand and compelling collateral.

  • Partner with the VP Sales and business leaders to develop and execute ASI’s annual marketing plan in support of growth priorities
  • Refine ASI’s positioning by service line, end market, and customer segment to ensure clear and consistent communication of the company’s capabilities and value proposition
  • Translate technical service offerings into strong commercial messaging that resonates with customers across infrastructure, utility, industrial, marine, and related markets
ASI Group logo

ASI Group

3.0 Glassdoor

ASI Group Ltd (ASI) is a 120 person firm that was founded in 1987 by a core group of individuals with backgrounds in marine biology, commercial diving, and marine construction. The company has grown extensively throughout its existence, providing industries and governments worldwide with leading edge underwater services focused on the assessment, maintenance, rehabilitation, and construction of underwater infrastructure and environments. ASI operates out of Canada, USA and Chile.ASI Marine, a division of ASI Group Ltd. specializes in commercial diving, hyperbaric tunnel support, ship maintenance and repairs, and underwater remotely operated vehicle operations such as marine geophysical and hydrographic surveys. Our team of experts employs a fleet of advanced robotic vehicles that are equipped with the latest in sonar and video imaging, survey, and inspection technologies. ASI is a leader in the application of sonar technology in making highly accurate 3D models of underwater infrastructure.ASI is also recognized as the industry leader in biofouling (monitoring, control, research and design). We currently operate treatment systems utilizing chemical and non chemical options for various industries and water treatment facilities. Our state of the art biofouling control systems minimize the risk and cost of unscheduled downtime. Treatment of water systems have been proven to be effective, safe, and economic. To learn more about ASI Group please visit asi-group.com or call (905) 643-3283.

Founded in 1987
Hamilton, Ontario, CAN
116 employees (2 in marketing)
50% recommend to a friend

Traffic Signals

Monthly Visitors
3.1K
Traffic Source Mix
Search
40.2%
Direct
34.9%
Referral
13.4%
Social
9.9%
Paid
1.5%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size
2 (2% of company)

Recent News