Responsibilities

• Lead a districtwide marketing and enrollment strategy focused on attracting new and former students/families
• Plan and implement additional marketing and communication campaigns that promote CHCCS schools, programs and opportunities to current and prospective students/families
• Direct the creation of high-quality marketing content, including email, web/digital, print, video and social media
• Manage targeted campaigns to promote enrollment periods, magnet programs, signature initiatives, extracurriculars and electives (including, but not limited to, Pre-K, Career & Technical Education, arts, music, theatre, athletics, etc.)
• Partner with school and district leaders to identify and highlight what makes CHCCS unique, including programs, offerings and staff/student success stories
• Craft clear, compelling messages that reflect the strengths, values and student pathways available at schools and across the district
• Identify and target key audiences, including current families, prospective families, families who have left the district, and community partners
• Work at the school and district levels to plan and implement in-person community events designed to achieve marketing goals
• Build relationships with local organizations, businesses and community groups to expand outreach
• Analyze enrollment trends, market conditions and family preferences to inform outreach efforts

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations and/or related field
• 6-10 years of experience preferred in marketing, brand management and strategic communication for K-12 education
• Demonstrated success in developing and executing marketing strategies that drive measurable results
• Exemplary writing, storytelling, and project management skills
• Proficiency with digital marketing tools, analytics platforms and content creation
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards

Preferred