Director of Marketing

Responsibilities

• Create and implement the quarterly marketing/growth plan.
• Provide overall marketing training and expertise to personnel to achieve quality mix and occupancy.
• Direct the completion of a minimum of 4 external sales calls per day with new and existing referrals sources.
• Coordinate all internal publicity events and work closely with the Corporate Marketing department on event execution.
• Create and implement monthly direct mail pieces to inquiries and professional referral sources.
• Being responsible for the development and maintaining mailings list of all professional referral sources and inquires.
• Train other department heads on the role of marketing and customer service.
• Develop back up procedure with Administrator for tours when Director of Admissions and Marketing not available.
• Train back up designees on process of giving tours and taking inquires.
• Maintain records and results on all referral and conversion activity.

Requirements

• Bachelor's Degree in Marketing, Business, Communications or related field
• 3-5 years' experience in sales and marketing and/or a related healthcare field background
• Healthcare work experience - preferred.
• Social Work experience - preferred.
• Sales and Marketing experience preferred.
• Assisted Living and Skilled Nursing Facility experience preferred.

Benefits

• Comprehensive Healthcare Benefits
• Multiple Medical Plans
• Including Pharmacy
• Including Teladoc
• Multiple Dental Plans
• Vision Plan
• Health Savings Account (eligibility restrictions apply)
• Flexible Spending Accounts
• Voluntary Life and AD&D
• Short-Term and Long-Term Disability Plans