Director of Marketing

Responsibilities

• Supervise, coach, and hold accountable direct reports to drive high performance and individual career growth.
• Manage workload prioritization, task delegation, and daily cross-departmental coordination to ensure team alignment with YMCA goals.
• Establish clear workflows, execution briefs, and performance benchmarks for direct reports.
• Own and execute the comprehensive master marketing and event calendar.
• Write actionable marketing execution briefs to ensure clear cross-functional project alignment.
• Oversee end-to-end project management and execution supervision for all marketing initiatives, ensuring projects are delivered on time and within scope.
• Oversee multi-channel marketing operations, including social media scheduling, internal communications, and multi-property website management.
• Plan, execute, and monitor digital ad flights across key digital platforms.
• Manage media assets: lead photo/video content capture, editing, organization, and culling for multi-channel distribution.
• Direct on-the-ground event execution logistics, including collateral delivery, volunteer management, and staff coordination.

Requirements

• Bachelor’s degree in marketing or related field, or equivalent experience, preferred.
• 5+ years of progressive marketing experience, with at least 2+ years in a supervisory or management role.
• Demonstrated track record of managing multi-channel campaigns, content management systems, basic websites, and graphic design tools.
• Practical proficiency in photo/video capture, editing, and media library organization. (e.g. Adobe Creative Cloud, Canva)
• Strong coaching, communication, and workload-balancing skills to lead and accountability-manage a dedicated team.