Responsibilities

• Lead the team and the function
• Manage and allocate marketing spend in line with company goals
• Oversee relationships with an external agency and a roster of specialist contractors
• Set quarterly priorities aligned to business outcomes and track performance against them
• Work directly with the CEO on positioning, thought leadership, and content strategy
• Work directly with the CEO to implement content, customer, and product marketing programs that deliver real results
• Drive cross-functional collaboration with sales, customer success, and product
• Bring our positioning to life across every touchpoint
• Audit existing touchpoints and close gaps where messaging is inconsistent or missing
• Maintain audience-specific messaging for franchisors and franchisees at every stage of their respective journeys

Requirements

• 5+ years in B2B SaaS marketing, with at least 2 years in a leadership or senior individual contributor role
• Experience in environments where marketing plays a meaningful role in product adoption, customer activation, and lifecycle engagement
• A content-first orientation: you understand how organic content, SEO, and thought leadership drive pipeline, and you're skeptical of (or at least not dependent on) paid advertising and traditional gated lead gen
• Demonstrated ability to drive pipeline and revenue impact, not just top-of-funnel metrics

Nice To Have

• Familiarity with the franchise industry, either marketing into it or working directly with franchise brands or operators
• Experience with two-sided or multi-stakeholder business models
• Background in HR tech, workforce management, or recruiting software
• Deep HubSpot proficiency: you should be comfortable building workflows, managing lists, and getting into the weeds of CRM configuration when needed
• Comfortable working in Asana and able to align a team to use it consistently
• Familiarity with EOS (Entrepreneurial Operating System) — CareerPlug operates on EOS and comfort with the rocks/scorecard model will help you hit the ground running

Benefits

• Work from home (we\'re fully remote)
• Employer Paid Health Insurance
• Life Insurance
• Unlimited PTO (with minimums!)
• One-week paid PTO (pre-start date)
• Home Office Stipend
• 401(k) Company Match
• Remote Work: We are a Remote First company forever. We do not have a physical office anywhere. This role may be filled by any U.S.-based candidate.