Responsibilities - Lead the planning, execution and analysis of marketing efforts to promote the California Science Center, including its special exhibitions and IMAX films, to meet attendance and revenue targets, ensuring alignment with its mission and strategic goals. - Provide strategic guidance and allocate marketing resources to support fundraising and membership initiatives, education programs, and other revenue-generating activities. - Supervise a three-person team that includes the Print and Graphic Design Manager, Digital Marketing Manager, and Marketing Coordinator. Recruit and supervise work-study students or volunteers as needed. - Prepare and oversee budgets and track expenditures for general marketing activities and specific campaigns. - Negotiate IMAX licensing agreements for educational movies, securing favorable deal terms and diversifying IMAX Theater programming to maximize profitability. - Maintain strong relationships within the giant screen industry including film distributors, producers, and other large-format theater operators. - Select and oversee vendors and consultants to support various aspects of the marketing plan, such as media buying, filming and photography, printing and mailing distribution, ensuring deliverables are met. - Ensure brand identity is mission aligned and consistent across channels, enforcing rules regarding logos, colors, typography and messaging across public facing collateral. - Develop a deep understanding of the Science Center’s diverse audiences and all facets of the visitor experience, and monitor and report on attendance and engagement trends. - Oversee guest survey efforts for marketing purposes and develop actionable insights. - Participate in interdepartmental teams including the Management team and Web team. - Keep informed of industry trends and best practices to optimize and evolve marketing strategies and participate in industry groups/associations