Responsibilities

• Lead the execution of commercial strategic plans t o drive revenue, profitability, and overall company objectives.
• Define and shape go-to-market strategies , encompassing product, process, and customer journey initiatives.
• Spearhead comprehensive commercial launch plans , including positioning, messaging, branding, evidence strategies, and KOL engagement.
• Drive market awareness and adoption by identifying growth opportunities and gathering insights that align with patient and provider needs.
• Manage integrated marketing channels (digital, conferences, social media, etc.) and oversee vendor partnerships to maximize reach and ROI.
• Engage regularly in the field to build relationships with key physicians and sales leadership, gaining critical market insights to drive innovation.
• Lead, coach, and develop a high-performing team while defining and tracking key KPIs to measure engagement, preference, and retention.

Requirements

• 10+ years of marketing experience in FDA regulated product management and commercialization.
• Downstream marketing in medical device, diagnostics or related field,
• DME experience a plus.
• Bachelor’s degree required in Science or Engineering,
• MBA preferred.
• Previous Management experience required.
• Forward-thinking and highly analytical mindset with a track record of inspiring teams and driving cross-functional alignment.
• Proven ability to translate long-term commercial vision into structured, actionable plans that deliver business results.
• Comfortable navigating ambiguity and driving results in a fast-paced, evolving landscape.
• Outstanding communication, organization collaboration.