Responsibilities

• Develop and execute a wholistic marketing and communications plan that encompasses a multiyear strategy aligned with university growth and brand development goals
• Develop and oversee an annualized marketing plan that defines and manages an allocated budget in alignment with recruitment goals
• Manage the placements of all advertising by working directly with vendors.
• Oversee the Pay-Per-Click recruitment for all university programs
• Develop project plans for different areas of marketing such as video production, public relations and communication, and graphic design.
• Manage day-to-day activities and projects of the marketing team
• Analyze and report on inquiry performance weekly, with strategy and execution on how to address shortages.
• Develop advertisements in collaboration with the marketing team, to include video editing, graphic design, script writing, and voiceover work.
• Overseeing social media and content marketing strategy
• Develop marketing materials for all areas of the organization

Requirements

• 10+ years’ experience in Marketing Leadership
• 4+ years’ experience in Design and Advertising
• Proven experience in developing and executing marketing campaigns
• Bachelor’s degree in marketing, Communications, or related field
• Master’s degree in marketing, Communication, or related field
• Knowledge of current trends in design, advertising, and social media
• Knowledge of advertising placement strategies
• Experience in departmental budget definition and oversight
• Ability to translate data analytics into actionable strategy
• Proficiency with Adobe Creative Suite for development of graphics and advertisements

Preferred

• Customer Focus, Collaboration
• Accountability
• Critical Thinking
• Adaptability
• Communication
• Continuous Improvement
• Leadership (if applicable)

Benefits

• Comprehensive medical, dental, and vision insurance
• 401(k) retirement plan
• Generous paid time off (PTO) and company-paid holidays
• Ongoing professional development and training opportunities
• Career growth and advancement opportunities
• Supportive and collaborative work environment