Responsibilities

• Develop and execute targeted marketing strategies designed to maximize ticket sales, sponsorship value, and merchandise revenue.
• Oversee data collection, fan loyalty, and membership renewal campaigns.
• Build and optimize customer database marketing efforts to deliver personalized communications that increase engagement and conversion.
• Collaborate with internal departments (tickets, sponsorships, merchandise, events) to create tailored campaigns that align with business objectives.
• Provide detailed reporting on sales performance, audience engagement, and campaign ROI, and recommend adjustments to improve results.
• Serve as the primary administrator and strategic leader for HubSpot and all integrated marketing technology platforms.
• Develop and maintain CRM processes, automation workflows, lead nurturing campaigns, customer segmentation strategies, and lifecycle marketing initiatives.
• Partner with ticket sales, sponsorship sales, merchandise, events, and leadership teams to ensure CRM data supports organizational goals and revenue growth.
• Maintain data integrity through database governance, contact management standards, list segmentation, tagging structures, and reporting processes.
• Create and manage dashboards, reports, and attribution models that measure campaign performance, revenue generation, customer engagement, and return on investment.