Head of Marketing
Galvanick
USA (Remote)
$140K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
4 hrs ago
Director of Marketing, Biosero
USA (Remote)
$132K/yr – $166K/yrSenior Level6+ years expFull time
Posted 1 month ago
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Job Summary
Own end-to-end demand generation and marketing operations for Biosero, aligning campaigns with commercial goals, driving MQL to pipeline, and coordinating content, events, and digital presence for pharma and biotech buyers.
- Marketing Planning and Campaign Alignment: Own the plan and calendar to drive coordinated programs within budget.
- Channel & Events Execution: Lead digital, SEO, social, email, and major events with measurable pipeline impact.
- Content & Enablement: Create and enable content across web, blogs, case stories, emails, and sales collateral to support ABM and funnel goals.
Job Description
- Marketing Planning: Own the Biosero marketing plan and calendar aligned with commercial goals and BICO strategy.
- Demand Gen & Events: Drive lead-gen across digital channels and events with clear MQL and pipeline targets.
- Lead Lifecycle: Manage end-to-end lead management from setup to MQL handover in the CRM.
- Events & Partnerships: Plan and execute major tradeshows, conferences, webinars, and partner events with promotion, logistics, on-site support, and post-event reporting.
- Marketing Ops & Branding: Oversee day-to-day marketing operations, social activities, vendor coordination, and brand consistency.
- Content Engine: Lead creation of pharma/biotech content including web copy, blogs, case stories, emails, presentations, sales collateral, and social content, with hands-on work and agency collaboration.
- Web & SEO Optimization: Monitor and optimize Biosero’s web presence, including structure, landing pages, conversion paths, and SEO best practices.
- Measurement & Analytics: Implement tracking and reporting for marketing activities to measure ROI and funnel health and drive data-driven improvements.
- Messaging & Alignment: Partner with sales and product/strategy to refine messaging and align target accounts and buyer personas.
- Collaboration & Budget: Work with central marketing and manage budgets, spend tracking, and invoicing within allocated budgets.
BICO
BICO leverages a global portfolio of pioneering brands fusing automation, intelligence, and data to unlock scientific discovery at scale in pharma and biotech. With 53,600+ instruments installed in over 65 countries, BICO products, software, and solutions are found in more than 3,500 laboratories, including the world’s top 20 pharmaceutical companies, and have been cited in over 13,000 publications. BICO strives towards the vision to enable life-science labs to accelerate the discoveries that change lives. BICO is listed on Mid-Cap, Nasdaq Stockholm under BICO.BICO exists so therapies reach humanity sooner Progress has never moved fast enough for those waiting - for a therapy, for a breakthrough, for hope to turn into healing. BICO reignites the pace and transformation of scientific advancement. We serve as the catalyst for a truly connected era of life sciences - where technology, data, and human potential move together in seamless flow, turning every result into the next discovery, and every discovery into a new possibility. Through our global portfolio of pioneering brands, we unite people, ideas and evidence - transforming the way science advances - from fragmented and reactive to continuous and intelligent. Because true progress demands it - that therapies reach people faster, for the good of humanity.
