Responsibilities

• Develop and execute brand planning and marketing mix elements for the Brand
• Gather, analyze, and synthesize data in order to generate insights for the development of the vision and strategy for next 3-5 years
• Advance current new items/projects from current positions to commercialization
• Track in-market programs of recent new item launches for all U.S. product segments
• Assess global new products and assess value / potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands
• Lead work streams and collaborates with Business Units and Group functions; Deliverables include business models, financial analysis, internal synthesis & communication documents
• Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution
• Lead brand management team through critical thinking, strategic decision making, and personal growth development

Requirements

• Bachelor’s Degree required
• MBA Preferred
• Minimum of 10+ years’ experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing)
• Project management skills
• Ability to lead cross-functional partners
• Strong communication skills

Preferred

• MBA Preferred
• Fluency in the Spanish language is preferred, but not required
• Technical experience a plus (baking background)
• Experience managing multiple direct reports

Benefits

• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match