Responsibilities

• Enterprise martech strategy ownership: Sets global standards and policy for marketing automation and the broader martech ecosystem; defines the target-state architecture across platforms (HubSpot/Marketo, SFDC, CDP, enrichment, attribution, analytics).
• Multi-year architecture direction: Establishes and maintains a multi-year roadmap covering platform evolution, integrations, data model governance, and process standardization across regions and business lines; accountable for long-term coherence and scalability.
• Key Advisor to Marketing Operations VP and business leads: Serves as a senior internal authority for Marketing Automation; advises the VP of Marketing Operations and cross-functional leadership (Sales Ops/RevOps, Analytics, IT) on strategic investments, architecture decisions, and risk/benefit tradeoffs; leads enterprise-scale cross-functional initiatives.
• Global remit with deep technical leadership: Directs API/middleware approach (e.g., Workato, Zapier, Mulesoft), attribution frameworks, and lead lifecycle/scoring/routing at enterprise scale; owns vendor strategy and platform governance.
• Lead Management & Lifecycle: Architect and continuously improve lead lifecycle stages, scoring models, and routing logic, ensuring SLA alignment between Marketing and Sales for lead follow-up and conversion; driving MQL to SQL conversion improvements through data and process optimization
• Analytics & Performance: Developing reporting frameworks to measure campaign performance, funnel conversion, and ROI; Partnering with analytics teams to deliver actionable insights to Marketing and Sales leadership and ensuring accurate attribution modelling across channels and programs