Director of Marketing

Responsibilities

• Ensure Auben Realty's vision, mission, values, and brand messaging are consistently reflected across all marketing initiatives, communications, and collateral.
• Develop, track, and report on key marketing performance indicators (KPIs) to measure campaign effectiveness, ROI, lead generation, and brand awareness.
• Partner with Market Sales Managers, Senior Investor Account Managers, and department leaders to align corporate marketing strategies with local market initiatives and business objectives.
• Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social media, email, print, and event marketing channels.
• Develop, maintain, and communicate the company-wide marketing and events calendar, ensuring alignment across all markets and departments.
• Analyze real estate market trends, customer insights, competitor activity, and performance data to identify opportunities for business growth and market expansion.
• Maintain a centralized, organized digital library of all marketing assets, templates, brand standards, forms, photography, and promotional materials.
• Design and manage an efficient workflow for requesting, approving, and producing marketing materials across all departments and markets.
• Manage inventory and distribution of branded marketing materials, including signage, apparel, promotional items, print collateral, and event materials.
• Collaborate with cross-functional teams to develop compelling marketing content that supports recruiting, property management, brokerage, investor relations, acquisitions, and resident experience.

Requirements

• Bachelor's degree in marketing, business administration, communications, or related field.
• 3 years of progressive marketing experience, including leadership responsibilities
• Proven experience developing and executing high-impact marketing strategies within the real estate industry, with a strong preference for experience in single-family rental (SFR), residential brokerage, property management, or real estate investment.
• Demonstrated success creating integrated marketing campaigns that generate qualified leads, strengthen brand awareness, and support agent recruitment, investor growth, resident acquisition, and property leasing goals.
• Strong understanding of digital marketing platforms, including Google Ads, Meta, LinkedIn, email marketing, SEO, and CRM systems, with the ability to leverage analytics to optimize campaign performance and maximize ROI.
• Experience managing and optimizing marketing budgets while balancing business priorities and delivering measurable results.
• Proven leadership experience building, developing, and inspiring high-performing marketing teams in a fast-paced, growth-oriented environment.
• Exceptional communication, collaboration, and project management skills with the ability to partner effectively across brokerage, operations, recruiting, asset management, and executive leadership teams.
• PowerPoint, Canva, Microsoft Office Suite, Outlook, and marketing analytics tools to develop executive presentations, marketing collateral, and performance reporting.
• Strong understanding of real estate market trends, consumer behavior, and competitive dynamics, particularly those impacting the single-family rental (SFR), residential investment, and brokerage sectors.

Preferred

• Strong understanding of digital marketing platforms, including Google Ads, Meta, LinkedIn, email marketing, SEO, and CRM systems, with the ability to leverage analytics to optimize campaign performance and maximize ROI.
• Ability to translate company objectives into data-driven marketing initiatives that support business growth, market expansion, lead generation, and customer acquisition.