Director of Marketing

Bristol, VA (Hybrid)

$60K/yr – $65K/yrDirector/ExecutiveFull time

Posted 3 days ago

Job Summary

Own and drive ASD’s marketing and development trajectory by running cohesive campaigns, growing the donor base, and sharpening brand visibility, while coordinating organizational development activities and cross-functional planning.

  • Marketing strategy and donor growth
  • Brand clarity and cross-team collaboration
  • Organizational development team participation

Job Description

Responsibilities

  • Oversee all marketing efforts for the organization. (60% estimated FTE)
  • Work closely with Marketing and Development team, program managers, department heads, and the COO to plan, communicate, and execute cohesive marketing strategies that:
  • propel the organization’s mission
  • expand the donor pool
  • Clarify the brand, build awareness of the organization’s services, and support sales of the organization’s products.
  • Track data and outcomes to evaluate marketing effectiveness
  • Long term and strategic planning for ASD as a whole and for the Marketing & Development department. (25% estimated FTE)
  • Area 3: Participate and engage as part of the Organizational Development Team of ASD. (15% estimated FTE)
  • Responsibilities for Area 3 include:
  • Attend bi-weekly ASD Team Meetings

Benefits

  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Paid time off
  • Vision insurance
Appalachian Sustainable Development logo

Appalachian Sustainable Development

4.6 Glassdoor

Living better. Locally. It's what drives ASD's commitment to propel our mission to build a thriving regional food and agriculture system that creates healthy communities, respects the planet, and cultivates profitable opportunities for Appalachians. Since 1995, Appalachian Sustainable Development has been working in Central Appalachia, providing hope and making a difference for the people who call the region home. What began as opportunities for struggling tobacco farmers to grow fruits and vegetables have become lasting solutions to regional challenges that impact economic development, workforce development, food access, health and wellness. Over the years, we have expanded our reach from northeast TN and southwest VA to include partners in WV, OH and KY, enabling the us to bring resources back to the region.

Founded in 1995
Duffield, Virginia, USA
34 employees (4 in marketing)
1% recommend to a friend

Salaries

Posted range

$60K/yr – $65K/yr

Taken straight from the job posting.

See all Appalachian Sustainable Development salaries

Marketing Team

Marketing Team Size
2 (6% of company)
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$493.9K
Last Raise
$493.9K
Grant

Funding History

  • Sep 2024
    Grant • $493.9K

Traffic Signals

Monthly Visitors
6.2K
Monthly Google Ads Budget
$91

Headcount Trend

Current headcount: ~34
Appalachian Sustainable Development logo

Director of Marketing

Appalachian Sustainable Development · Bristol, VA · Hybrid