Responsibilities

• Lead Generation & Flight Volume Growth: Drive qualified leads that convert into increased flight volume across two primary brands. Serve as the marketing liaison to the B2B Business Development team, providing the strategy, tools, campaigns, content, collateral, and channel support needed to strengthen industry relationships and referral growth. Directly own all B2C marketing and digital lead generation, including channel strategy, campaign execution, lead volume, lead quality, conversion, cost efficiency, and results.
• Develop audience segments, customer journeys, offers, calls to action, nurture strategies, and conversion paths that move prospective patients, families, and referral partners toward inquiry and action.
• Growth Strategy & Planning: Build and manage annual and quarterly marketing strategies, channel plans, campaign calendars, budgets, priorities, and measurable growth goals for both brands.
• Own the full digital channel portfolio—including email, web, paid media, organic search, social media, digital content, online reputation, landing pages, and conversion programs—to build awareness, capture B2C demand, nurture prospects, and generate qualified inquiries. Develop marketing tools, content, campaigns, events, and collateral that also enable B2B industry and referral relationships.
• Translate business priorities, patient needs, competitive activity, and market insights into differentiated value propositions and patient-facing communications that are accurate, compelling, relevant, and conversion-focused.
• Hands-On Campaign Production: Personally plan, build, launch, and optimize email campaigns, automated nurture programs, audience segments, landing-page content, campaign briefs, and other priority marketing tactics designed to generate and convert demand.
• Serve as a high-output individual contributor who creates first drafts, manages revisions, solves problems directly, and owns campaign quality assurance from audience logic and tracking through launch and post-launch validation. Write and edit persuasive, brand-aligned copy for email, web, landing pages, social media, advertising, collateral, presentations, and internal communications, with clear audience intent and calls to action.
• Testing, Conversion & Optimization: Establish disciplined A/B and multivariate testing across subject lines, copy, creative, offers, calls to action, audiences, forms, and landing pages.
• Use testing and funnel data to improve engagement, conversion, lead quality, cost per lead, cost per opportunity, and the number of marketing-generated leads that progress toward flight volume.
• Analytics & Performance Management: Define channel and funnel KPIs and build dashboards that provide clear visibility into spend, traffic, engagement, leads, qualified leads, opportunities, conversions, booked flights, cost efficiency, and return on marketing investment.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• Seven or more years of progressive marketing experience, including meaningful ownership of brand, digital marketing, demand generation, campaign execution, and performance reporting.
• Demonstrated success managing multiple brands, business lines, or audience segments while preserving differentiated positioning and voice.
• Strong hands-on email marketing and marketing automation experience, including campaign builds, segmentation, journeys, testing, deliverability, quality assurance, and performance optimization.
• Excellent copywriting and editing skills, with the ability to adapt tone and message for B2B and B2C audiences across the customer journey.
• Strong knowledge of A/B testing, conversion optimization, lead generation, attribution, SEO, paid and organic digital channels, content strategy, and campaign measurement.
• Experience building executive dashboards and translating complex performance data into concise findings, recommendations, and decisions.
• Proven ability to direct agencies, contractors, and vendors while remaining personally accountable for work quality, execution, and business outcomes.
• Working proficiency with CRM, marketing automation, analytics, website content management, project management, and presentation tools; Salesforce and Marketing Cloud experience preferred.
• Healthcare, medical transportation, aviation, patient services, complex logistics, or another trust-sensitive industry is preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance