Responsibilities

• Manage a remote team of virtual assistants and content editors responsible for cutting, producing, and posting content across Instagram, Facebook, the blog, and email.
• Create clear weekly priorities, schedules, and feedback loops so the team knows exactly what to make, when, and why.
• Build and enforce clean operating systems: naming conventions, file structures, checklists, and QA so nothing gets lost and posts go out on time.
• Own the content calendar, including structured batch content days with Corrine: ideation, hooks, and packaging in the morning; filming in the afternoon; then coordinated editing and publishing.
• Build systems to get more from existing content: repost proven winners, test hooks, thumbnails, and packaging, and create extra angles and versions from the same filming blocks.
• Increase the mix of faceless and voiceover content where it performs well so output can scale beyond Corrine's personal camera time.
• Build and maintain a simple scorecard for each platform: output volume, views, saves, clicks, RPM/revenue, and follower growth.
• Review performance weekly, monthly, and quarterly and make clear do-more-of-this / less-of-that calls.
• Run structured experiments on hooks, thumbnails, formats, and posting times, then lock in what works.
• Protect brand health and longevity by prioritizing zero-risk product categories, including beauty, skincare, fashion, and home, while staying aligned with platform rules.

Requirements

• Proven experience owning and growing at least three social media accounts over time, with responsibility for consistency and quality of content. Ideally, one account has reached 100k+ followers.
• Deep understanding of Instagram and short-form content analytics, including reach, saves, shares, and click-throughs, and how they connect to revenue in an affiliate or e-commerce context.
• Comfort running a high-volume posting schedule without sacrificing quality or brand alignment.
• Strong experience using data to drive creative decisions.
• Excellent written communication and project-management skills, with the ability to turn a big-picture goal into weekly sprints and daily tasks for a remote team.
• Values aligned with Mint Arrow: integrity, aesthetics, and hard work.

Preferred

• Experience with affiliate platforms such as Amazon Associates, LTK, or ShopMy.
• Experience leading or working inside a media-style content team, publisher, creator collective, or brand studio.