Director, Marketing Analytics at Tandem Diabetes Care | USA | $174K/yr – $222K/yr

Director, Marketing Analytics

USA (Remote)

$174K/yr – $222K/yrDirector/ExecutiveFull time

Posted 5 months ago

Job Summary

Drive end-to-end measurement and analytics linking marketing touchpoints to commercial outcomes across HCP and patient journeys.

Own a single measurement framework connecting marketing activity to qualified leads, referrals, orders, and renewals.
Must-have: Proven; strong experience building multi-channel measurement and attribution.
Standout: ROI-focused partnerships with Finance and executive-level reporting.

Job Description

Responsibilities

Builds and owns a single measurement framework across (HCP) and patient journeys that connects marketing touchpoints to commercial outcomes (e.g., qualified leads, referral/pipeline proxies, orders/starts, renewals).
Standardizes KPI definitions and calculation logic with the Center of Excellence and Commercial Analytics leaders, including:
Patient: Cost per lead (CPL), customer acquisition cost (CAC), conversion rates by stage, time-to-convert, cost per start/order proxy, retention/renewal proxies.
HCP: Engagement and activation, program impact, account lift proxies, cost per engaged/activated HCP, funnel velocity to downstream outcomes.
Establishes a weekly operating view and a monthly executive scorecard.
Designs and maintains a transparent, world class attribution approach across channels and activities:
Patient acquisition and nurture (paid search, social, email, web/app engagement, education content)
HCP programs (conferences, speaker programs, education programs, targeted outreach, account-based initiatives)
Drives the roadmap from rules-based attribution to multi-touch approaches to incrementality/causal measurement (holdouts, geo tests, matched markets, phased rollouts where feasible).
Partners with Finance/Marketing leadership to build return on investment (ROI) frameworks that inform budget allocation, channel mix decisions, and marginal ROI discussions.

Requirements

Strong understanding of go-to-market (GTM) processes and commercial systems (e.g., Salesforce/CRM, BI tools, modern data stacks).
Ability to simplify data complexity, drive alignment and covert insights into action.
Experience integrating third-party datasets and solving identity resolution/master data challenges preferred.
Familiarity with forecasting, experimentation/causal inference, and marketing measurement approaches preferred.
Skilled at effectively communicating department or area issues and results within and across functional areas and conducting presentations of technical information concerning specific projects or timelines. Able to gain cooperation of others at all levels within the organization.
Skilled at effectively leading a cooperative team effort and organizing resources to achieve team goals. Able to make and prioritize process and resource decisions based on overall team needs.
Proven experience building performance measurement systems across multiple channels and journeys (HCP and patient marketing).
Strong command of funnel analytics, KPI design, and attribution/ROI approaches; comfort with imperfect data and ambiguity.
Business intelligence experience using systems such as Tableau, Power BI or Looker required; Experience with Python or R strongly preferred.
Demonstrated ability to influence senior stakeholders across Marketing, Sales/Commercial, Finance and Strategy with clear recommendations.

Preferred

Bachelor’s degree (B.A/B.S.) in related field or combination of equivalent education and applicable work experience.
10 years in marketing and digital analytics.
5 years prior experience leading/supervising a marketing or analytics department and associated staff strongly preferred.
Experience working in Medical Technology, Pharmaceuticals or Healthcare strongly preferred.

Benefits

health care benefits such as medical, dental, vision available your first day
health savings accounts and flexible saving accounts
11 paid holidays per year
unlimited PTO
401k plan with company match
Employee Stock Purchase plan
Learn more about Tandem’s benefits here !

Tandem Diabetes Care

Tandem Diabetes Care, a global insulin delivery and diabetes technology company, manufactures and sells advanced automated insulin delivery systems that reduce the burden of diabetes management, while creating new possibilities for patients, their loved ones, and healthcare providers. The Company’s pump portfolio features the Tandem Mobi system and t:slim X2 insulin pump, both of which feature Control-IQ advanced hybrid closed-loop technology. Tandem is the #1 recommended insulin pump brand by people living with diabetes, four years and counting. (dQ&A US Diabetes Connections Patient Panel Report; Net Promoter Score; Q1 2019-Q3 2023: P.49, Q3 2023 (Jan. 2019-Sept. 2023). Tandem Diabetes Care is based in San Diego, California. For more information, visit tandemdiabetes.com.SAFETY INFORMATION Please note that this account is not intended to be used for product support or medical advice. If you are having a medical emergency, please dial 911. If you are having an issue with one of our products and need immediate assistance, please call our 24-hour customer support team at 877-801-6901 and press 1 twice. RX ONLY. Indicated for patients with type 1 diabetes, 6 years and older. WARNING: Control-IQ technology should not be used by people under age 6, or who use less than 10 units of insulin/day, or who weigh less than 55 lbs. Safety info: tandemdiabetes.com/safetyinfo.

Founded in 2006

San Diego, California, USA

2.2K employees (63 in marketing)

www.tandemdiabetes.com