Responsibilities

• Develops and oversees the execution of strategic marketing plans for service lines based on organizational priorities.
• Leads and participates in the annual operating budget planning, development, and oversight for the marketing team.
• Coordinates and executes marketing and community events in collaboration with the physician marketing and community outreach team.
• Manages campus-level social media channels and reputation, ensuring consistent and positive representation.
• Oversees the online provider directory, ensuring accuracy and alignment with Med Staff, Clinic Management, and the Consumer Experience Center.
• Coordinates marketing plans for onboarding new providers and manages communication for offboarding providers.
• Represents the organization positively at community programs and functions to promote the brand.
• Aligns community relations initiatives with the Director of Physician Relations and Community through partnerships with local organizations.
• Collaborates with the Director of Physician Relations to ensure alignment of marketing campaigns and physician relations initiatives.
• Works with the AVP/Communications Director on crisis mitigation and adherence to HIPAA guidelines for film/photography requests.

Requirements

• Ability to demonstrate success in building relationships with community leaders by representing and elevating the brand [Required]
• Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media [Required]
• Excellent and persuasive communicator [Required]
• Stature and confidence to work effectively with a high-performing hospital leadership [Required]
• Ability to work in a matrixed environment navigating local facility needs with GA Market goals [Required]
• Ability to manage marketing and communications to advance an organization’s mission and goals [Required]
• Ability to work both collaboratively and autonomously with minimal direction [Required]
• Ability to make decisions in a changing environment and anticipate future needs [Required]
• Ability to translate strategic thinking into action plans and output [Required]
• Ability to communicate challenging concepts into easily understandable language [Required]

Preferred

• Experience as a project manager, team leader or communications manager [Preferred]
• Leadership experience [Preferred]
• SharePoint experience [Preferred]

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits