Responsibilities

• Own Dig Ad and SEO OEM program delivery end to end, including partner relationships, program compliance, and translating program requirements into dealer execution
• Coordinate with Managed Services leadership to set the annual strategic plan for each OEM
• Facilitate OEM requirements and communicate changes to the team clearly and early
• Flag program changes that create risk or opportunity, with a recommendation for how we respond
• Run deep dives on recurring issues to identify root cause and put process improvements in place
• Acknowledge every OEM request the same business day, with an owner and a date
• Set turnaround expectations with partners up front, and deliver a weekly OEM status recap to Managed Services leadership
• Maintain an intake queue for all OEM and Dev requests, routing each one with a category, priority, and owner, and tracking it through to close
• Triage and classify incoming requests, prioritize them within the project plan, and decide which ones need a deep dive
• Maintain a rolling calendar of every OEM program deadline, and know and hit the SLAs on every program

Requirements

• Bachelor's degree or equivalent experience
• 8 years' experience in digital advertising, with direct experience managing OEM or manufacturer-funded programs
• 5 years' experience in a management role
• Automotive retail or dealership experience
• Working knowledge of OEM program mechanics, including enrollment, program compliance, and co-op reimbursement requirements
• Google Ads and Google Analytics certifications
• Proven track record building process and documentation that scales across multiple programs
• Ability to explain platform and reporting detail to non-technical audiences
• Demonstrated leadership skills, with a record of coaching and holding a team accountable
• Analytical depth across spreadsheets, billing files, and platform data, with the ability to reconcile a variance and identify root cause without direction

Preferred

• Direct experience with Tier 2 or Tier 3 OEM programs
• Experience working with OEM program administrators
• Digital advertising and SEO program management experience
• Experience with campaign automation or ad management platforms
• Experience with data analysis and insight tools such as Power BI, Looker, or equivalent
• Fluency and Rep Man experience a plus
• Project management experience across concurrent program cycles
• Advanced Excel, including reconciliation across large data sets

Benefits

• Medical, dental and vision insurance
• Company matched 401K plan
• Flexible PTO + Sick Leave
• 6 weeks paid Parental Leave
• 8 Paid National Holidays
• Company-paid basic Life Insurance
• Voluntary supplemental Life Insurance
• Voluntary long-term/short-term disability insurance
• Voluntary Pet Insurance
• Optional Healthcare/Dependent Care FSA Account