Responsibilities

• Loyalty Marketing Strategy
• Define and evolve the global loyalty marketing strategy and plan for I Prefer
• Ensure the loyalty value proposition is clearly articulated for members, participating hotels, media, and partners
• Member Engagement via Marketing Channels
• Define the end-to-end member engagement framework across acquisition, onboarding, activation, retention, and reactivation
• Establish lifecycle goals, messaging, and engagement priorities
• Partner with CRM/Lifecycle and Analytics teams to translate strategy into measurable programs
• Hotel Marketing & Offer Engagement
• Enable hotels to effectively activate and promote I Prefer by translating program strategy into clear narratives, frameworks, and guidance
• Serve as the primary owner of how loyalty value is communicated to hotel partners

Requirements

• Experience developing and leading customer or loyalty marketing strategies, with the ability to drive integrated initiatives across cross-functional teams, regions, and partners
• Strong strategic thinker with a test-and-learn mindset and a bias toward measurable outcomes; able to translate strategy and value propositions for diverse audiences, markets, and partner needs
• Exceptional written, verbal, and executive-level presentation skills, with a proven ability to influence senior stakeholders and drive alignment
• Global mindset with experience working across regions

Preferred

• Progressive experience leading loyalty and lifecycle strategies, with demonstrated success driving member acquisition, engagement, and retention through insight-led frameworks
• Strong working knowledge of CRM, CDP, and personalization platforms, and how to leverage these capabilities to enable effective lifecycle and loyalty strategies
• Experience partnering with hotels, brands, or franchise networks across regions; hospitality experience with an understanding of hotel operations and on-property activation strongly preferred