Responsibilities

• Assist the Marketing Manager with developing email campaigns, conducting A/B testing, and creating new email content for the marketing pipeline.
• Manage Avkin’s social media presence, with a primary focus on LinkedIn, including Avkin’s company account and CEO thought leadership.
• Support marketing campaigns designed to increase awareness, engage audiences, and convert more website visitors into known leads.
• Assist the Marketing Manager with executing Avkin’s public relations plan in alignment with the overall marketing strategy.
• Help create handouts, customer resources, and marketing collateral for use across the company.
• Maintain Avkin’s WordPress website by updating content and plugins, identifying errors, and recommending improvements that support a better user experience and increased conversions.
• Track campaign performance and maintain reports to help the team understand what is working.
• Collaborate with team members and outside partners to keep projects organized and moving forward.
• Support general marketing projects and department needs as the company grows

Requirements

• Strong written and verbal communication skills
• Organized and able to manage multiple projects and deadlines
• Comfortable reviewing basic marketing data and identifying trends
• Familiarity with email marketing, social media, and content creation
• Basic experience with WordPress or a willingness to learn
• Strong attention to detail and commitment to brand consistency
• Able to work collaboratively and communicate clearly with different teams
• Curious, dependable, and willing to learn new marketing tools
• Comfortable working in a growing company where priorities may change

Preferred

• Bachelor's degree in marketing, or related field preferred, but not required.