Responsibilities

• REACTIVATION
• PROSPECT NURTURE
• OWNER COMMUNICATIONS
• PLATFORM AND MEASUREMENT
• You will shape lifecycle strategy with the VP of Marketing and build it yourself. Together you will decide how each of these audiences should experience Pacaso over time; you will then open Iterable and make it real.
• You are the most senior lifecycle practitioner at the company, reporting to the VP of Marketing and working closely with brand, creative, analytics and Sales.
• You will decide when and how to re-engage past inquiries, what would genuinely bring someone back and how a re-engaged buyer gets handed to Sales cleanly.
• You will design how a prospect experiences those months: what they hear after a first inquiry, how a specific home or market stays present in their thinking and what earns the consultation.
• Working with the owner experience team, you will define what Owners hear from Pacaso and when, from onboarding through arrival moments, home updates and referral programs, and set the governance that keeps those touches coordinated across teams.
• You own the Iterable instance end to end: data architecture, deliverability, channel setup across email, SMS and push, and the connections to our CRM and data warehouse. You define lifecycle success in numbers (reactivation rate, conversion to consultation, owner engagement and revenue influenced) and report it to leadership monthly.

Requirements

• 8+ years in lifecycle, CRM or retention marketing, with several of them owning the strategy
• Expert in Iterable
• Journeys, segmentation, catalogs, templating and deliverability are muscle memory
• AI-native in practice. You can point to programs where AI changed your speed or your results
• Comfortable in SQL and fluent in funnel math, incrementality and holdout design
• A writer's ear. You can draft a subject line that converts and catch a line that reads off voice for a brand built on restraint
• Experienced working with Sales on lead scoring, handoff and pipeline reporting

Benefits

• Competitive base salary and meaningful equity — every Crew member shares in what we're building
• Discretionary time off — take the rest you need, when you need it
• Premium medical, dental, and vision coverage for you and your family
• Sponsored memberships to One Medical, Peloton, and WellHub for whole-person, modern healthcare
• 401(k) to help you build long-term security
• Paid parental leave for primary and secondary caregivers
• Home office stipend and a monthly internet and cell phone reimbursement to set you up for great remote work
• Quarterly team gatherings and ongoing learning and development investment