Director, Lifecycle Marketing

Responsibilities

• Define and lead the enterprise lifecycle marketing strategy across email, SMS, loyalty, push, and other owned channels to drive customer growth and retention.
• Own the end-to-end customer lifecycle, including onboarding, engagement, retention, reactivation, and omnichannel customer experiences.
• Build and scale a centralized lifecycle marketing function,establishingteam structure, processes, and best practices across brands.
• Lead, mentor, and grow a high-performing team focused on campaign execution, automation, analytics, and optimization.
• Own the lifecycle marketing technology ecosystem, ensuring platforms support personalization, automation, and scalable execution.
• Partner with analytics and data teams to develop customer segmentation and personalized experiences powered by first-party data.
• Own lifecycle performance, including revenue, retention, conversion, purchase frequency, and customer lifetime value, with clear KPIs and accountability.
• Champion a culture of testing and optimization through experimentation, measurement, and continuous improvement.
• Partner cross-functionallywith Marketing, Product, Technology, Analytics, and Operations to integrate lifecycle marketing into the broader customer experience.
• Serve as the leaderforlifecycle marketing, shaping strategy, influencing business decisions, and communicating results to senior leadership.

Requirements

• 8–12+ years of experience in lifecycle, CRM, or retention marketing
• Proven experience leading and scaling lifecycle programsand teams
• Experience managing teams and building organizational capability
• Strongtrack recordof driving measurable business impact
• Experiencein ecommerce and/or QSR
• Deep understanding of marketing automation, CRM, and CDP ecosystems
• Experience with lifecycle analytics, segmentation, and personalization strategies
• Familiarity with leading ESP/marketing automation platforms (e.g., Cordial,Klaviyo,Paytronix), CDPs (e.g., Segment), and personalization tools (e.g., Dynamic Yield)
• Experience evaluating or leading transitions between marketing technology platforms a plus
• Experience working with cross-channel attribution and performance measurement

Benefits

• Strong team-oriented environment, emphasizing cross-functional partnerships
• The stability and resources of an industry-leading company successfullyoperatingfor 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more
• Paid time off, including sick days & holidays to support work-life balance