Responsibilities

• Define and execute full customer journey and subscriber lifecycle strategy to maximize engagement, retention, and lifetime value.
• Own the US CDP strategy, ensuring subscriber data is clean, actionable, and integrated across marketing, product, and analytics teams.
• Leverage CDP data to segment audiences, deliver personalized messaging, and optimize campaigns across email, push, in-app, and other channels.
• Develop and implement experimentation frameworks (A/B testing, multivariate tests) to validate lifecycle campaigns and growth initiatives.
• Collaborate with editorial, product, marketing, and analytics teams to create a cohesive and seamless subscriber experience.
• Analyze subscriber behavior and data to identify churn risks, growth opportunities, and revenue optimization strategies.
• Identify friction points and unmet needs in the reader journey and turn them into product or growth opportunities. Develop new concepts to bring them to life.
• Build processes and frameworks that make growth experimentation repeatable and scalable (e.g. partnership sourced subscribers turned into loyalists)
• Monitor key performance metrics (subscriber activation, conversion, retention, engagement, revenue per user) and report insights
• Translate learnings into clear recommendations
• Stay informed on media, subscription, and growth marketing trends to inform strategies and maintain competitive advantage.

Requirements

• 8+ years of experience in subscriber growth and digital strategy.
• Experience managing strategic partnerships tied to subscriber growth
• Demonstrated success driving subscriber growth through non-traditional or innovative acquisition approaches (e.g., partnerships, bundles, or audience programs)
• Strong understanding of the full subscription funnel and lifecycle, with the ability to design growth initiatives that balance acquisition scale with subscriber quality
• Hands-on experience working with a Customer Data Platform (CDP) and first-party data to build segments, activate audiences, and inform growth strategy
• Proven ability to translate audience insights and experimentation into scalable growth programs
• Familiarity with paywalls, offer strategy, and subscription analytics
• Experience developing and evaluating growth hypotheses, pilots, and tests in an evolving environment
• Ability to collaborate effectively across Editorial, Product, Marketing, Data and Audience Insights
• Strong analytical and creative skills
• Excellent communication skills, including the ability to clearly articulate ideas, tradeoffs, and recommendations

Preferred

• Experience at a digital news publisher, media company, or subscription-based business
• Exposure to experimentation frameworks, audience research, or behavioral analytics
• Passion for journalism and audience trust