Director, International Digital Marketing

Responsibilities

• Lead international digital marketing strategy and coordination for assigned theatrical campaigns, ensuring alignment between domestic objectives and local execution.
• Partner with domestic and regional teams to communicate campaign strategy, audience insights, creative direction, social plans, creator initiatives, partnerships, and key milestones.
• Serve as the primary digital marketing contact for international markets, providing strategic guidance and fostering strong cross-functional relationships.
• Consolidate and communicate market feedback, opportunities, challenges, and requests to ensure alignment and information sharing across territories.
• Review and advise on local digital campaigns, social content, creative assets, and activations to support both strategic consistency and local relevance.
• Identify audience insights, cultural trends, creator opportunities, emerging platforms, and successful market initiatives to strengthen campaign performance.
• Coordinate campaign readiness, including asset needs, localization requirements, timelines, and execution risks.
• Develop scalable tools, templates, and communication frameworks that improve efficiency and support both priority and non-priority titles.
• Partner with International Marketing, Creative, Publicity, Media, Partnerships, Research, and other stakeholders to align digital efforts with broader business objectives.
• Advocate for market needs while balancing global consistency with local flexibility and continuous operational improvement.

Requirements

• 5-8+ years of experience in digital marketing, entertainment marketing, international marketing, or a related field.
• Experience supporting theatrical, streaming, television, entertainment, or major consumer brand campaigns preferred.
• Strong understanding of digital and social marketing, including content strategy, paid media, creators/influencers, partnerships, and emerging platforms.
• Experience working with international markets, regional teams, or global organizations preferred.
• Proven ability to manage complex campaigns across multiple stakeholders, priorities, and timelines.
• Strong strategic thinking, problem-solving, and project management skills.
• Ability to evaluate creative and campaign work and provide clear, actionable feedback.
• Excellent communication, stakeholder management, and relationship-building skills, with the ability to influence without direct authority.
• Highly organized, proactive, and comfortable operating in a fast-paced environment.
• Strong cultural awareness and interest in global audiences, entertainment, and digital trends.

Preferred

• Experience supporting theatrical, streaming, television, entertainment, or major consumer brand campaigns preferred.
• Experience working with international markets, regional teams, or global organizations preferred.

Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching