Director, Integrated Media Planning

Responsibilities

• Lead business and category strategy
• Build fluency in the business, portfolio, categories, consumers, retail and commerce context, competitive environment, and growth priorities. Translate that understanding into clear media choices and implications for investment.
• Lead annual, quarterly, and in-market planning, connecting commercial objectives, brand positioning, audience needs, cultural context, and the role of media in the marketing mix.
• Frame strategic choices, scenarios, and trade-offs for senior stakeholders; connect channel and audience decisions to business outcomes rather than relying on delivery or channel metrics alone.
• Direct integrated planning and investment
• Lead the development of audience-first, full-funnel media strategies across paid, owned, earned, and partner ecosystems, including video, search, social, programmatic, commerce, creators, content, sports, and emerging channels as relevant.
• Balance long-term brand building with near-term performance through clear roles for channels, investment principles, sequencing, reach and frequency, and outcome measures.
• Connect media planning with commerce, CRM, creative, content, data, technology, analytics, and measurement specialists to build coherent consumer experiences and stronger recommendations.
• Oversee investment stewardship, budget governance, scenario planning, and financial accuracy; ensure plans, authorizations, pacing, and reconciliations meet agreed standards.
• Use data, measurement, and technology to improve decisions

Requirements

• 9+ years of integrated media planning experience, including significant strategic leadership and team management.
• Demonstrated experience with consumer packaged goods (CPG) brands or categories, including an understanding of consumer, retail or commerce dynamics and commercial outcomes.
• Proven ability to set integrated, full-funnel strategy and manage complex, multi-channel investment across brand and performance objectives.
• Strong working knowledge of digital platforms, audience and identity approaches, data, ad technology, analytics, measurement, and media financial stewardship.
• Experience translating research and measurement into decisions, communicating recommendations to senior stakeholders, and managing ambiguity and change.
• Practical fluency with AI-enabled tools and automation, including the ability to evaluate outputs, protect quality, and apply human judgment.
• Bachelor’s degree or equivalent combination of education and relevant experience.