Responsibilities

• Lead the development and execution of measurement and insights strategies across client programs, ensuring alignment with business objectives.
• Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations.
• Conduct secondary research and synthesize findings into clear insights, strategic recommendations, and compelling client narratives.
• Partner with account strategic communications, creative, social, content, and digital teams to integrate insights into campaign strategy and execution.
• Build and maintain agency measurement frameworks, methodologies, and proprietary datasets.
• Develop reports, dashboards, and presentations that communicate performance metrics, KPIs, ROI, and campaign impact.
• Serve as a client-facing insights expert, translating complex methodologies and findings into accessible recommendations.
• Stay current on emerging analytics, measurement, research, and AI-driven methodologies to enhance agency capabilities.
• Support internal data literacy through training, knowledge sharing, and best practice development.
• Mentor junior team members as the insights function continues to grow