Director, Influencer & Social Growth at 1-800-FLOWERS.COM, INC. | Atlanta, GA | $130K/yr – $145K/yr

1-800-FLOWERS.COM, INC.

Director, Influencer & Social Growth

Atlanta, GA (On-site)

$130K/yr – $145K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive creator, influencer, and organic social strategy to deliver revenue and brand growth.

Own strategy, team, and outcomes across creator, influencer, and organic social.
Must-have: 8–12+ years in influencer marketing or related fields.
Standout: Build a scalable creator ecosystem that ties to demand and revenue.

Job Description

Responsibilities

This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.
Set the vision and strategy for creator, influencer, and organic social across brands
Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social
Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance
Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem
Connect creator and social programs to demand generation, revenue, and customer growth
Support social commerce and merchandising integration
Partner with Brand Marketing and Merchandising on key campaigns and product stories
Establish KPIs across engagement, discoverability, and revenue contribution
Partner with Marketing Investment & Forecasting to assess ROI and incrementality

Requirements

8–12+ years in influencer marketing, social, or creator ecosystems
Proven ability to drive measurable business results
Strong commercial mindset connecting creator activity to revenue and LTV
Deep understanding of platforms, creator economics, and cultural trends
Experience leading high-performing teams and cross-functional work

Preferred

eCommerce or digital experience preferred

1-800-FLOWERS.COM, INC.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help inspire customers to give more, connect more, and build more and better relationships. The Company’s e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; NapcoSM, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice’s Table®, a lifestyle business offering fully digital livestreaming and on demand floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation’s 2021 Hot 25 Retailers list, which ranks the nation’s fastest-growing retail companies, and was named to the Fortune 1000 list in 2022.

Founded in 1976

Jericho, New York, USA

4.4K employees (483 in marketing)

www.1800flowersinc.com/careers