Responsibilities

• Own the end-to-end strategy and execution of the influencer marketing and creator partnerships program across all tiers—VIP, mid-tier, micro, emerging creators, and community ambassadors.
• Develop scalable systems, workflows, and processes to rapidly grow and manage a high-volume creator network from ~150 to 1,000+ by year-end.
• Build and continuously optimize influencer recruitment, onboarding, gifting/seeding, communications, contracting, content management, and reporting processes.
• Partner closely with Social, PR, Creative, Brand Marketing, E-commerce, and Merch teams to ensure influencer activity aligns with and amplifies broader business and storytelling goals.
• Identify and activate opportunities to drive creator-generated content, earned media, social engagement, and cultural relevance for the brand.
• Manage influencer agencies and external partners, setting clear expectations, deliverables, and performance benchmarks.
• Track and analyze performance metrics—including engagement, EMV, reach, conversions, content output, and brand impact—and report regularly to leadership.
• Stay ahead of cultural trends, platform shifts, creator landscape changes, and emerging talent to ensure the program remains innovative and competitive.
• Manage budgets, timelines, and campaign deliverables across multiple simultaneous initiatives with a high degree of organization and accountability.

Requirements

• 7–10+ years of experience in influencer marketing, creator partnerships, brand marketing, or a related field.
• Proven success building and scaling influencer or ambassador programs at a high-growth consumer brand; fashion or beauty brand experience strongly preferred.
• Deep expertise across creator ecosystems on Instagram, TikTok, YouTube, and emerging platforms.
• Experience developing influencer strategy tied directly to brand and business objectives.
• Strong analytical mindset with the ability to interpret performance data and translate insights into optimized strategy.
• Experience managing budgets and agency/vendor relationships.
• Exceptional relationship-building skills with creators, agents, managers, and industry partners.
• Strong communication and collaboration skills across cross-functional teams.
• Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment
• Background in fashion, denim, or lifestyle consumer brands with strong cultural brand identity.

Benefits

• Perks: We offer a mix of benefits and perks to support our employees at work and beyond, including health benefits, a 401(k) with employer match, merchandise discounts, commuter benefits, wellness & employee assistance programs, and more.