Responsibilities

• Own Ovative’s influencer channel vision and long-term roadmap for your clients, defining influencer’s role within full-funnel , omnichannel media strategies
• Establish strategic frameworks, playbooks, and best practices for influencer planning, casting, content development, and performance measurement
• Ensure influencer strategies are grounded in Ovative’s Enterprise Marketing Return (EMR) approach and tied directly to business outcomes
• Serve as a senior strategic partner to client leadership, helping shape how influencer marketing drives brand growth, customer acquisition, and long-term value
• Lead influencer strategy for Ovative’s most complex and high-impact client engagements
• Translate performance data and insights into clear executive-level storytelling and recommendations
• Define influencer measurement standards, KPIs, and testing frameworks in partnership with measurement and analytics teams
• Advance a test-and-learn culture, identifying innovation opportunities across platforms, creator types, and partnership models
• Stay ahead of influencer trends, platform changes, and partnership opportunities, informing Ovative’s point of view and client recommendations
• Act as Ovative’s senior influencer subject matter expert in new business pitches, capability marketing, and external thought leadership

Requirements

• Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators
• 10+ years in an Influencer Marketing role developing and executing strategy and campaigns
• 5+ years of experience leading and mentoring teams, fostering growth and excellence
• Experience leading change and building new capabilities, including evolving processes, standards, and team ways of working in response to platform and business shifts
• Proven, hands-on experience personally executing influencer campaigns, rather than exclusively overseeing work through agencies or vendors
• Strong understanding of how influencer marketing connects to and enhances paid media performance, with experience integrating creators into paid social, affiliate, and commerce-driven strategies to maximize full-funnel impact
• Proven ability to define, analyze, and interpret influencer performance metrics across the full funnel, and to synthesize complex data into actionable insights and executive-ready storytelling around impact
• Working knowledge of influencer, social, and platform tools ( i.e. creator discovery, campaign management, social listening, and reporting platforms) that enhance team workflows, speed, and consistency

Benefits

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day