Director, Influencer Marketing (Impact & Philanthropy)

Responsibilities

• Develop and lead creator, influencer and celebrity strategies for foundations, nonprofits, advocacy organizations, political and civic initiatives and other mission-driven clients
• Build ecosystems of influence around causes and issues, identifying the mix of creators, experts, advocates, community leaders, cultural figures and other trusted voices capable of reaching priority audiences
• Translate complex social, political and philanthropic issues into compelling, accessible storytelling without sacrificing nuance or credibility
• Identify the audiences clients need to reach—and understand the voices, platforms, communities and cultural conversations that actually influence them
• Design programs across the full influence lifecycle, from awareness and education to engagement, advocacy, fundraising and other forms of action
• Develop influencer archetypes, engagement strategies and long-term relationship programs that move clients beyond transactional, one-off partnerships
• Build programs that create reciprocal value for both clients and influential voices, recognizing that creators are motivated by access, legitimacy and the ability to shape issues they care about in addition to financial opportunity
• Integrate organic relationships, paid creator partnerships and amplification strategies to extend reach and deepen impact
• Oversee influencer identification, vetting and partnership management, with particular attention to credibility, values alignment, reputational considerations and issue sensitivity
• Identify opportunities for clients to participate thoughtfully in cultural and news moments, balancing speed and relevance with the judgment required for cause-based work

Requirements

• 5–7 years of relevant experience in influencer marketing, advocacy, social impact, political communications, philanthropy, public affairs, PR or integrated communications
• Demonstrated experience developing communications or influence strategies around causes, issues or mission-driven work
• Strong understanding of how information, culture and public conversation move across social and digital platforms and how trusted messengers can help issues reach audiences beyond the already converted
• Deep knowledge of the modern influence ecosystem, extending beyond traditional creators to include advocates, experts, community leaders, cultural figures and other credible third-party voices
• Ability to take complex, nuanced or technical issues and identify culturally relevant ways to make them understandable and engaging
• Strong judgment around sensitive issues, reputational risk, messenger credibility and the dynamics of political and cause-based communications
• Experience combining organic relationship-building with paid partnerships and amplification
• Ability to distinguish between reach and actual influence, using audience fit, credibility, engagement and strategic relevance to identify the right partners
• Ability to balance detail-oriented execution with big-picture strategic thinking while managing multiple clients, campaigns and deadlines
• Experience managing and mentoring junior team members while confidently counseling senior client stakeholders and partners