Responsibilities

• Build and own Bubble’s global influencer strategy across TikTok, YouTube, Instagram, and emerging platforms, ensuring we’re consistently ahead of the curve.
• Identify and activate creators who shape conversations—spanning skincare, lifestyle, pop culture, and beyond—making Bubble a brand that always feels tapped into what matters.
• Develop tiered influencer programs (from micro to mega) that balance authenticity, scale, and ROI. Manage and grow long-term relationships with top creators and their teams.
• Partner with marketing, social, and PR to build integrated influencer moments around launches, campaigns, and brand activations. Ensure influencer work connects directly to business outcomes.
• Oversee influencer budgets, contracts, and reporting. Implement best practices, learnings, and systems that elevate how we work with creators.
• Lead a small but mighty team, developing the next generation of influencer talent within Bubble.

Requirements

• 7+ years working in influencer marketing, with at least 2 years in a leadership role at a fast-growing consumer brand.
• Strategic & Creative: you see both the big picture and the fine details. You know how to design campaigns that feel fresh, cultural, and high-impact.
• Connector: you have a deep network of creators, agents, and managers, and know how to open doors and make the right partnerships happen.
• Analytical & Results-Driven: you love culture but also the numbers. You know how to measure influencer impact beyond vanity metrics and tie programs to business growth.
• Builder: you thrive in fast-moving, entrepreneurial environments. You can create systems and structure without losing agility.
• Culture-Obsessed: you live and breathe TikTok, creators, and internet culture—you’re always the first to know what’s trending and who’s rising.