Responsibilities

• Content Strategy
• Define a data-driven, growth-focused content strategy to strengthen the organization’s mission and enhance the member experience
• Conduct keyword and other digital research to inform go-to-market strategies and improve the organization’s understanding of the customer’s digital footprint
• Perform routine content audits to inventory and optimize content, as well as expose gaps/opportunities
• Advise the organization on open access and member-only content based on industry best practices and trends, collaborating with the product teams to define requirements of new functionality
• Develop and distribute routine reporting on content performance, translating data into actionable insights for stakeholders
• Work on special projects and committees as assigned
• Campaign Management
• Develop a roadmap to optimize the highest volume and value user paths across AMA digital properties
• Lead A/B testing experiments, including design and results reporting in collaboration with analytics team

Requirements

• 1. Bachelor’s Degree required; concentration in Marketing, Advertising, Communications, Journalism, User Experience, or other related coursework preferred
• 2. 10+ years of experience leading digital marketing, publishing, and growth functions in services, media, e-commerce, or relevant industries
• 3. 5+ years experience with staff management, with proven ability to lead full-time and contract resources
• 4. Digitally-savvy and customer-centric, with a proven ability to transform customer insights into digital experiences that drive organization relevance and growth
• 5. Results-oriented and a drive to win; solutions-oriented with a win-win mentality internally
• 6. Proven ability to navigate C-suite while also being able to roll-up sleeves to mentor and deliver quick results
• 7. Metrics-driven with ability to analyze, interpret, and apply insights to develop strategies and plans
• 8. Exceptional time and project management skills, with focus on process improvement and workflow efficiency
• 9. Superior written and oral communication skills, including experience presenting in a large group setting, with an ability to handle executive level discussions as well as technical deep dives
• Technical Skills: