Director of Hotel Marketing

USA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive hotel marketing strategy and direct bookings for multi-property portfolios as a senior strategist.

  • Own the development and execution of marketing strategies that boost direct bookings and revenue.
  • Must-have: Proven hotel or hospitality marketing leadership with multi‑channel experience.
  • Standout: Aligns marketing plans with revenue goals alongside executive stakeholders.

Job Description

Responsibilities

  • Serve as the primary strategic partner for hotel clients, managing relationships and setting overall marketing direction.
  • Develop comprehensive marketing strategies designed to increase direct bookings, occupancy, and total revenue.
  • Communicate marketing plans, performance insights, and growth opportunities clearly to hotel ownership and management teams.
  • Apply deep knowledge of hotel distribution, booking behavior, and hospitality marketing channels.
  • Understand how marketing impacts RevPAR, ADR, occupancy, and total revenue performance.
  • Guide clients on property positioning, competitive strategy, and digital growth opportunities.
  • Work closely with internal specialists across SEO, paid media, analytics, and content strategy.
  • Translate hotel business goals into actionable marketing strategies executed by internal teams.
  • Ensure campaigns and initiatives align with client objectives and deliver measurable results.
  • Monitor marketing performance and identify opportunities to improve conversion, demand generation, and direct revenue.

Requirements

  • - Proven experience working directly with hotels or hospitality brands.
  • - Background as a hotel marketing manager, regional marketing leader, or hospitality marketing strategist.
  • - Strong understanding of hotel marketing fundamentals, including distribution, demand generation, and direct booking strategies.
  • - Deep knowledge of digital marketing channels, including SEO, paid media, content marketing, analytics, and CRO.
  • - Ability to interpret performance data and connect marketing outcomes to hotel revenue impact.
  • - Experience managing complex, multi‑channel marketing programs.
  • - Confident communicator with experience leading strategic conversations and managing expectations.
  • - Strong presentation skills with the ability to distill complex data into clear insights.
  • - Comfortable working with executive stakeholders and cross‑functional teams.
  • - Ability to think beyond individual campaigns and contribute to long‑term growth strategy.

Preferred

  • - Agency experience working with hospitality or travel brands.
  • - Experience managing multi‑property or portfolio‑level hotel marketing.
  • - Familiarity with hospitality marketing platforms, booking engines, and analytics tools.
    Gourmet Marketing logo

    Gourmet Marketing

    Gourmet Marketing is an award-winning agency made up of creative and analytical minds from all over the globe. Our team takes on each day with a steadfastness to engage, educate, and inspire.We bring the unconventional to the table each day to build, reinvent, and revolutionize our worldwide clients' storylines.

    Founded in 2009
    New York, New York, USA
    35 employees (8 in marketing)

    Traffic Signals

    Monthly Visitors
    9.8K
    Traffic Source Mix
    Search
    35.9%
    Direct
    49.4%
    Referral
    6.9%
    Social
    6.6%
    Paid
    1%

    Headcount Trend

    Current headcount: ~36

    Marketing Team

    Marketing Team Size
    6 (17% of company)