Director, HCP Marketing Promotions, Brukinsa

USA (On-site)

$187K/yr – $247K/yrDirector/Executive7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the US promo plan for BRUKINSA with clear ownership of messaging, targeting, and channel mix, while aligning with Sales and analytics to prove impact.

  • Marketing Strategy & Execution: Own US promotional plan for BRUKINSA, including positioning, messaging, promotions, and customer targeting.
  • Sales & Analytics Collaboration: Align with Sales leadership and Business Analytics to inform tactics and measure promotional effectiveness.
  • Competitive & Compliance Insight: Monitor market landscape, incorporate insights into plans, and lead conference asset strategy and compliance.

Job Description

Responsibilities

  • Assist in execution of the US promotional strategy for BRUKINSA, including, but not limited to product positioning, message development, personal and non-personal promotions, customer segmentation and targeting.
  • Collaborate across the organization to develop a robust and targeted tactical plan that enables BeOne to continue to achieve its US commercial objectives for BRUKINSA.
  • Establish and maintain a close relationship with Sales leadership to ensure that all promotional strategies are informed and supported by field perspectives.
  • Partner closely with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness.
  • Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans.
  • Lead Conference Asset strategy and development.
  • Ensure that all marketing activities conform to company guidelines and local laws.

Requirements

  • At least 7 years of broad biotech/pharma experience, including marketing, is required.
  • BA/BS Degree with 10 + years of overall experience and 7 + years of marketing experience is required.
  • Oncology and/or rare disease, and prior Associate Director/Sr. Manager experience preferred.
  • PC, including MS Office Suite
  • Travel ~ 25%

Nice to Have

  • Oncology and/or rare disease, and prior Associate Director/Sr. Manager experience preferred.
  • Successful track record working in a fast-paced, rapid-growth environment
  • Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.

Benefits

  • The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
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BeOne Medicines

4.1 Glassdoor

BeOne Medicines is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them. To learn more about BeOne, please visit www.beonemedicines.com and follow us on LinkedIn, X, Facebook and Instagram.We all share the responsibility to report adverse events observed with our products so that they may be investigated, actioned, and communicated accordingly.To report an adverse event or side effect, please talk to your healthcare provider and contact us here: https://beonemedicines.com/contact-us/report-adverse-event/.

Founded in 2010
Cambridge, Massachusetts, USA
2.6K employees (125 in marketing)
79% recommend to a friend
92% CEO approval

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
117 (4% of company)
Median Career Experience
19 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
7

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