Director, HCP Marketing at Mineralys Therapeutics | USA | $200K/yr – $220K/yr

Director, HCP Marketing

USA (Remote)

$200K/yr – $220K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

Job Summary

Shape the HCP brand from data to field execution, turning insights into launch readiness, messaging, and cross‑functional activation.

HCP strategy: turn clinical data, guidelines, and competition into a ready-to-launch plan and prioritized engagement.
Insights to actions: translate segmentation and prescribing drivers into concrete tactics with market research input.
Cross-channel storytelling: own messaging and campaigns across personal and non-personal channels, aligned with medical, regulatory, and sales teams.

Job Description

Lead the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics.
Partner with market research to identify and translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics.
Lead development and execution of messaging, creative campaign, tactical development, including personal and non-personal channels
Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force training and initiatives.
Lead sample strategy as part of the HCP launch plan, partnering cross‑functionally to ensure compliant execution and field pull‑through.
Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.
Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning
Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Develop and manage relationships with external vendors and agency partners

Mineralys Therapeutics

5.0 Glassdoor

At Mineralys Therapeutics we aim to redefine hypertension diagnosis, management and treatment. We are driven to break the “trial and failure” approach to hypertension management and bring a personalized approach to the management of hypertension.

Founded in 2020

Wayne, Pennsylvania, USA

84 employees (3 in marketing)

www.mineralystx.com

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