Director, HCP Marketing Lead

Responsibilities

• Develop the core HCP messaging platform, translating complex clinical data into clear, credible, and motivating messages that address unmet medical needs, treatment barriers, and preferences across HCP segments. Ensure alignment of core messaging across all promotional channels.
• Define the HCP communication strategy across personal and non-personal promotion channels, establishing audience priorities, core content narratives, and engagement goals. Partner closely with digital marketing to translate communication strategy into coordinated omnichannel execution.
• Lead the end-to-end development and deployment of the sales marketing strategy. Define resourcing, call objectives, execution frameworks, and targeting models in alignment with commercial priorities. Develop high-impact sales tools, resources, and clinical selling narratives, partnering with Sales Leadership, Sales Operations, Market Access, and Training to ensure field readiness and strong strategy pull-through.
• Collaborate across Marketing, Sales, Sales Operations, Training, Market Access, and Analytics to build and refine brand strategy, evaluate execution, and identify opportunities to improve customer engagement. Establish structured feedback loops with the field to capture customer insights, identify barriers to treatment adoption, assess message effectiveness, and inform ongoing brand strategy and execution.
• Lead the HCP Agency of Record across the full promotional lifecycle—from creative briefs and concept design through MLR review, production, and field release. Set scope, manage performance, and ensure high-quality, field-ready deliverables on timeline and budget.
• Steward tactics through the Medical, Legal, Regulatory (MLR) and compliance governance processes. Build trusted cross-functional partnerships with Legal, Regulatory, Medical Affairs, and Compliance to proactively resolve risks, accelerate review cycles, and uphold promotional integrity.
• Manage budgets with fiscal discipline, partnering with Commercial Finance to track spend against forecast, prioritize vendor investments, and efficiently produce field marketing resources.

Requirements

• You meet one of the following minimum education and experience requirements: Bachelor’s degree required along with 10+ years of biopharmaceutical brand management/marketing experience OR; a Master’s degree with 6+ years of biopharmaceutical brand management/marketing experience.
• In addition to the minimum requirements for the role:
• - Prior experience in field sales and/or rare/orphan diseases is highly preferred.
• - Strong understanding of HCP decision journeys, customer segmentation and targeting, treatment adoption drivers, and factors influencing prescribing behavior. Proven ability to synthesize complex market research, competitive intelligence, and clinical data into actionable HCP strategies, connect marketing execution to measurable commercial outcomes, prioritize investments, and make data-informed decisions.
• - Demonstrated expertise in translating complex scientific evidence into clear, compelling, and differentiated HCP messaging frameworks that resonate across prescriber segments and drive clinical behavior change.
• - Demonstrated track record of designing, delivering, and pulling through successful field sales tools, messaging, and associated training.
• - Exceptional executive presence, communication, and matrix-management skills with a proven ability to influence without authority across high-performing teams.
• - Thorough understanding of FDA regulations, promotional guidelines, and MLR review processes.
• - Authentic commitment to improving the lives of patients living with serious and rare diseases.