Director, HCP Marketing & Digital Strategy

Responsibilities

• Lead development and execution of the HCP marketing strategy for XYOSTED in partnership with commercial and marketing leadership.
• Lead HCP strategy and execution for the anticipated expanded label launch, including positioning, messaging, launch planning, field readiness, and supporting promotional assets.
• Build the HCP strategy for expansion into new channels, including segmentation, targeting, customer insights, messaging, channel strategy, and execution.
• Advance the digital HCP marketing capabilities of XYOSTED, including EHR and point-of-care initiatives designed to identify appropriate patient opportunities and deliver relevant brand, access, and affordability information to HCPs.
• Lead HCP media strategy and execution, including audience development, channel selection, investment allocation, vendor partnerships, measurement, and ongoing optimization.
• Identify, execute, and manage AI-enabled projects and tactics relevant to HCP marketing, including content development, insight generation, and workflow automation, ensuring alignment with brand strategy and compliance with Medical, Legal, and Regulatory review requirements.
• Develop and execute HCP education and peer-to-peer engagement strategies, including educational programs, webinars, product theaters, and other formats as appropriate.
• Support KOL identification, engagement, and relationship strategy in partnership with other cross-functional stakeholders.
• Partner with agencies and external vendors to develop high-quality creative and promotional programs that support brand objectives.
• Collaborate closely with Sales, Market Access, Medical Affairs, Regulatory, Legal, Analytics, Sales Training, and other partners to ensure strategic alignment and executional excellence.

Requirements

• Bachelor’s degree with at least 15 years of pharmaceutical, biotechnology, or related commercial experience, with significant HCP marketing experience.
• Advanced degree is preferred
• An equivalent combination of experience and education may be considered
• Demonstrated success leading HCP brand strategy, launches, label expansions, or other major commercial initiatives.
• Strong digital and omnichannel marketing capabilities with the ability to translate strategy into hands-on execution.
• Experience managing agencies, media or technology vendors, budgets, and complex cross-functional initiatives.
• Experience with HCP education, peer-to-peer programming, and/or KOL engagement.
• Strong strategic thinking, business judgment, and a bias for action.
• Proven ability to lead and influence cross-functional teams without direct authority.
• Strong communication, presentation, stakeholder management, and organizational skills.

Preferred

• Advanced degree is preferred
• Experience developing or executing EHR, point-of-care, or other technology-enabled HCP marketing programs is preferred.
• Experience incorporating access, affordability, or price-transparency information into HCP marketing programs is preferred.
• Experience in men’s health, endocrinology, urology, testosterone replacement therapy, or other relevant therapeutic areas is preferred.

Benefits

• Full and comprehensive benefit program, including an Employee Stock Purchase Program and 401(k) matching.
• Opportunities to grow in a culture that prioritizes learning, development and progression through in-house programs and tuition reimbursement.
• A collaborative, innovative team that works as one to amplify your impact—on your career, the work you do and patients’ lives.