Director, HCP Marketing - Dermatology

Sleepy Hollow, NY (Unknown)

$183K/yr – $305K/yrSenior Level12+ years exp

Posted 4 days ago

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Job Summary

Owns the HCP atopic dermatitis marketing strategy and drives cross-functional, alliance-driven programs to deliver compliant, high-impact campaigns.

  • Lead HCP atopic dermatitis marketing strategy and integrate with the brand
  • Coordinate cross-functional and alliance partnerships across key stakeholders
  • Manage programs, budgets, timelines, and compliance to deliver impactful campaigns

Job Description

Responsibilities

  • Leading the HCP marketing strategy for atopic dermatitis, ensuring full integration with the broader brand strategy.
  • Acting as a key advocate for the Dermatology strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical stakeholders.
  • Overseeing the development of HCP promotion strategies, messages, and tactical campaigns tailored to Dermatologists and Advanced Practice Providers.
  • Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
  • Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
  • Ensuring all marketing programs comply with corporate policies, regulatory/ethical frameworks, and alliance standards.
  • Managing marketing budgets, timelines, and deliverables to meet scope and performance expectations.

Requirements

  • Bachelor’s degree required; MBA strongly preferred.
  • 12+ years of progressive experience in the pharmaceutical/biotech industry or related field.
  • 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
  • Dermatology and/or Immunology marketing and sales experience strongly preferred.
  • Demonstrated success in navigating complex alliance or co-promotion partnerships.
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Regeneron

3.9 Glassdoor

At Regeneron we believe that when the right idea finds the right team, powerful change is possible. As we work across our expanding global network to invent, develop and commercialize life-transforming medicines for people with serious diseases, we’re establishing new ways to think about science, manufacturing and commercialization. And new ways to think about health. Connect with us so we can learn more about you, and you can learn more about our biopharmaceutical medicines. And join us, as we build a future we believe in. Please visit www.regeneron.com/social-media-terms for information on how to engage with us on social media. An important note about privacy: Regeneron is committed to your privacy and will not ask for sensitive personal information such as social security number, date of birth or bank account details via email or social media.

Founded in 1988
Tarrytown, New York, USA
16K employees (772 in marketing)
73% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
355.2K
Monthly Google Ads Budget
$56.8K
Traffic Source Mix
Search
40.8%
Direct
42.2%
Referral
9.5%
Social
6.3%
Paid
1%

Headcount Trend

Current headcount: ~16.5K

Marketing Team

Marketing Team Size
688 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$15.9M
Last Raise
$2M
Post IPO Equity, 2 years ago

Funding History

  • Jul 2024
    Post IPO Equity • $2M
  • Oct 2023
    Post IPO Equity • $5M
  • Aug 2016
    Post IPO Equity • $8.9M

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