Responsibilities

• Lead the design and execution of integrated go-to-market (GTM) strategies
• Identify high-value growth vectors, including market penetration, pricing optimization, product mix improvement and new product expansion, and align cross-functional teams around a unified approach to achieving our growth objectives.
• Define ideal customer profiles (ICP) and priority verticals
• Serve as the commercial bridge between Product, Marketing, and Engineering to ensure strategy alignment from concept through in-market delivery.
• Own the annual GTM planning process linking revenue, margin, and mix targets to tactical channel, pricing, and product plans.
• Embed GTM strategy into the NPD process, shaping product portfolio decisions, positioning, pricing, and launch readiness from early concept through lifecycle management.
• Use market insights and channel feedback to refine product value propositions and accelerate adoption with key partners.
• Build and maintain a unified GTM performance dashboard integrating sell-in, sell-through, pricing, and mix analytics to guide decision-making.
• Other tasks and projects to be added on an as-needed basis

Requirements

• Bachelor’s degree required, Master's Degree preferred.
• 10+ years of experience guiding GTM strategy, partner relationships, channel approaches, and commercial frameworks in the media / entertainment industry.
• Experience selling capital equipment, ideally cameras or similar high-tech product.
• Excellent verbal & written communicator to explain, demonstrate and pitch strategic proposals to many different internal and external audiences.
• Strong financial acumen to decide and prioritize the most impactful channel growth actions.
• Skill in building relationships and influencing cross-functional stakeholders to achieve alignment and drive results.
• Knowledge of analytics, performance dashboards, and metrics used to drive commercial and operational decisions.
• Ability to develop and implement broad commercial strategies.
• Ability to support product strategy and launch decisions.
• P&L ownership experience preferred.

Preferred

• Master's Degree (preferred)

Benefits

• Paid Time Off
• 401k matching up to 6% of compensation
• Medical, Dental, Vision
• Healthcare FSA & HSA and no cost Life Insurance
• Other insurance options including accident, critical illness, hospital care, accidental D&D and short & long-term disability are available at reduced/negotiated costs
• tuition reimbursement
• commuter benefits
• pre-paid legal counsel
• low-cost identity protection
• Employee & Family Assistance Program