Responsibilities

• Build, develop, and lead a high-performing team that consistently delivers measurable business outcomes and operational excellence.
• Lead high-impact, cross-functional initiatives across Wizards of the Coast, influencing senior leaders and representing Commercial GTM leadership forums.
• Shape the end-to-end retailer experience to ensure our website, communications, promotions, toolkits, in-store activations, and enablement resources work together to support successful launches, drive retailer engagement, and maximize commercial impact.
• Set the strategic framework for launch planning and execution, from early planning through post-launch review, ensuring the right milestones, readiness criteria, and accountability are in place to guide teams toward consistent outcomes.
• Partner across Studios, Marketing, and internal stakeholders aligning dependencies, decision gates, and escalation paths.
• Build repeatable launch programs and in-store activations that produce consistent retail outcomes.
• Manage a centralized GTM enablement toolkit (playbooks, readiness checklists, FAQs) and run the launch cadence, including readiness reviews, executive updates, and retrospectives.
• Map and improve the end-to-end customer journey, from product awareness through in-store discovery, event participation, and repeat engagement.
• Use customer and retailer feedback to refine launch programs and reduce friction between digital discovery and in-store action.
• Own the commercial performance framework, defining and monitoring the metrics that measure business success across retail, digital channels, customer engagement, and operational execution.

Requirements

• Senior leadership experience owning go-to-market or launch program management, including direct people management across multiple functions.
• Proven track record leading cross-functional teams and initiatives at scale.
• Experience applying customer success principles and journey mapping to improve engagement across physical and digital touchpoints.
• Strong analytical capability, including building performance frameworks and turning insights into decisions.
• Experience with trade and channel campaigns and retailer enablement.
• Clear communication with senior stakeholders and comfort executive readouts.
• Structured operating mindset for managing complex, multi-workstream programs.

Preferred

• Familiarity with specialty or hobby retail networks and TCG ecosystem
• Experience supporting retail outcomes through consumer-facing digital surfaces.
• Experience running formal operating cadences (WBR/MBR/QBR) and launch governance.
• Background in BI, analytics tooling, SQL, Python, and leading data analytics teams.

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks