Director, GTM Platforms

Boston, MA (On-site)

$138K/yr – $175K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Own the platform strategy and governance for a global GTM tech stack, aligning roadmaps with revenue objectives and enabling cross‑functional execution.

  • Must-have: 10+ years in GTM technology or Revenue Operations with enterprise platform ownership.
  • Standout: Governance, vendor management, and cross‑functional collaboration across Marketing, Sales, and Enablement.

Job Description

Responsibilities

  • Define and maintain a multi‑year platform strategy and roadmap spanning Marketing, Sales, Customer Success, Enablement, and Revenue Intelligence.
  • Align platform direction and sequencing to GTM priorities and revenue objectives; translate business needs into clear investment decisions.
  • Optimize and rationalize the tech stack to reduce redundancy and improve interoperability.
  • Define outcome‑based success metrics (adoption, utilization, efficiency, revenue impact) and track ROI.
  • Standardize GTM workflows and reduce manual work and operational friction through platform capabilities and automation.
  • Establish clear ownership (business owners vs. system admins) and decision rights for each core platform.
  • Own governance for releases and upgrades, vendor management, and roadmap communication; ensure scalability, security, compliance, and reliability.
  • Lead requirements intake, administration oversight, testing, and change readiness in partnership with execution teams.
  • Partner with GTM Process, Data & Governance, AI COE, and Portfolio Governance to enable end‑to‑end GTM execution.
  • Serve as the escalation point for platform‑level trade‑offs and prioritization decisions.

Requirements

  • 10+ years in GTM technology / Revenue Operations / Marketing or Sales Ops (or similar).
  • Proven ownership of enterprise GTM platforms and roadmaps, including governance and stakeholder management.
  • Strong understanding of end‑to‑end GTM workflows (lead‑to‑revenue, opportunity‑to‑close, renewals, enablement).
  • Demonstrated ability to drive adoption, integration, and measurable business value across cross‑functional partners and vendors.

Preferred

  • Platform strategy leadership in complex, global B2B organizations.
  • Experience with AI‑enabled GTM automation and portfolio/value governance.

Benefits

  • Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and , if you are an office-assigned employee, a generous commuter subsidy.

PTC

4.1 Glassdoor

PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. With PTC, and its partner ecosystem, manufacturers can capitalize on the promise of today’s new technology to drive digital transformation. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran statusCopyright 2025 PTC Inc. and its Licensors. All Rights Reserved

Founded in 1985
Boston, Massachusetts, USA
8.1K employees (384 in marketing)
85% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Traffic Source Mix
Search
56.5%
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35.1%
Referral
6%
Social
1.6%
Paid
0.7%

Headcount Trend

Current headcount: ~8.1K

Marketing Team

Marketing Team Size
262 (3% of company)
Marketing Roles Posted (Last 30 Days)
2