Responsibilities

• Build and own the GTM playbook. Define market priorities, channel logic, and financial assumptions in upstream briefs, and establish clear standards for how launches run company-wide.
• Shape content strategy and creative direction with Brand, PMM, and Creative teams so every campaign presents a clear, compelling narrative across the entire funnel.
• Act as the primary GTM contact for product portfolio GMs, aligning channel execution around shared goals and clear business outcomes.
• Manage GTM resources across business lines, establishing trade-offs and priorities based on strategic growth targets.
• Partner with international and organic growth teams to align global briefs and expand distribution.
• Collaborate across marketing and media teams to sharpen campaign briefs and measure the direct business impact of marketing spend.
• Incorporate market, competitive, and customer intelligence directly into positioning and GTM plans.
• Build post-launch feedback loops that actively inform the next brief.
• Drive team efficiency by streamlining workflows, using modern tooling, and grounding capacity requests in clear evidence.

Requirements

• 12+ years of experience in growth marketing or GTM, with a track record of building global-scale GTM systems from the ground up - not just executing campaigns within one.
• Experience across both B2C consumer marketing and B2B or sales-assisted models, with the flexibility to adapt strategy across different selling motions, ICPs, and go-to-market approaches depending on the product and audience.
• Proven experience building or scaling global GTM playbooks, with an understanding of how regional channel dynamics and localization affect strategy.
• Experience managing GTM in multi-product or multi-business-unit environments with competing resource demands.
• Has built from scratch, not just inherited - comfortable operating in environments where the playbook, the process, and the operating model are things you create, not things you receive
• Strong systems thinker who can spot process or organizational gaps quickly and build effective solutions.
• Strong strategic range - equally comfortable setting high-level strategy with GMs and ensuring quality execution across teams.
• Credible enough to push back, reframe, and redirect senior stakeholders without positional authority doing the work.
• Fluent in AI tools and can use them to compress planning cycles, synthesize performance data, and challenge capacity constraints.

Benefits

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave and family care leave
• Pretax commuter benefit
• Education reimbursement