Drive Demand Generation & Pipeline

• Design and run integrated demand generation programs across paid search, paid social, content syndication, email, and ABM—building pipeline that Sales actually wants to work.
• Architect customer growth journeys that guide prospects from first awareness through consideration and decision, with the right content, channel, and CTA at every stage.
• Own campaign strategy, execution, and performance across the full funnel—building closed-loop reporting that connects marketing spend to pipeline and revenue outcomes.
• Partner closely with Sales to align on target accounts, pipeline goals, and the handoff experience—so Marketing’s contribution is visible and valued.

Own the Website & Digital Experience

• Own Zūm’s website end-to-end—strategy, architecture, content, performance, and continuous optimization. The site is your most important channel and you treat it that way.
• Drive a relentless conversion optimization program: A/B testing, landing page strategy, CRO experimentation, and personalization that turns visitors into pipeline.
• Ensure the site reflects our brand, communicates our value proposition with clarity, and serves every buyer persona—district leaders, operators, and enterprise procurement teams alike.
• Partner with Product Marketing to keep messaging, positioning, and content current across every page and campaign landing experience.

Build the Growth System & Analytics Infrastructure

• Own Zūm’s marketing technology stack—ensuring our CRM, MAP, analytics, and attribution tools are integrated, accurate, and actually used.
• Build dashboards and reporting cadences that give the CMO and leadership team a clear, real-time view of what’s working and what isn’t.
• Instill a culture of experimentation: rapid testing, learning documentation, and disciplined iteration across every channel you own.
• Identify and evaluate emerging growth channels and tools—you are always asking “where is our audience, and how do we show up there first?”

Collaborate on SEO, AEO & GEO Strategy

• Work with CMO and agency support to help build and execute a modern organic search strategy that spans traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)—ensuring Zūm is visible wherever buyers are searching, including AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews.
• Collaborate on building scalable systems for keyword research, content gap analysis, technical SEO audits, and structured data implementation—so organic search is a compounding growth channel, not a one-time project.
• Stay ahead of how AI is reshaping search behavior and proactively adapt our strategy to capture intent signals across both traditional and AI-driven discovery surfaces.
• Collaborate with content, product marketing, and engineering to ensure SEO is embedded in how we publish, build, and optimize—not bolted on after the fact.

Lead & Develop the Team

• Operate as a player-coach willing to be very strategic and very tactical and hands-on
• Over time, build and manage a high-performing team of digital marketers, demand gen specialists, and agency/contractor relationships.
• Set clear goals, coach relentlessly, and create a team culture where creative ambition and analytical rigor coexist.
• Partner with the CMO to contribute to overall marketing strategy and represent digital and demand gen priorities in cross-functional planning.

• 8+ years of experience in digital marketing, demand generation, or growth—ideally at a B2B SaaS or technology company, with a track record of building pipeline and driving revenue impact.
• Proven experience designing and executing multi-channel demand gen programs that deliver consistent, qualified pipeline—not just leads.
• A systems thinker who has built customer growth journeys from scratch: mapping buyer stages, defining content needs, building nurture sequences, and measuring what moves the needle.
• Hands-on experience owning and optimizing a corporate website—including CRO, landing page testing, and working with engineering or no-code tools to ship changes quickly.
• Strong command of the modern B2B martech stack: CRM (Salesforce), marketing automation (HubSpot or Marketo), SEO tools (Semrush, Ahrefs), and analytics (GA4, Looker, or similar).
• Exceptional analytical skills—you live in data, build your own dashboards, and can speak fluently about CAC, LTV, MQL-to-SQL conversion, and attribution models.
• Knowledgeable in SEO—technical, on-page, and off-page—and a working knowledge of how AEO and GEO are reshaping organic discovery
• A bias for action and experimentation. You move fast, test often, and treat failure as a data point.
• Hands-on fluency with gen AI tools (e.g. Claude, ChatGPT, Perplexity) applied to growth workflows—campaign ideation, ad copy testing, persona research, and competitive analysis—with the judgment to know where AI accelerates and where human strategy leads.

• Ability to write content directly and manage content production.
• Experience marketing to public sector, government, or education buyers.
• Familiarity with ABM platforms (6sense, Demandbase) and intent data tools.
• Experience at a high-growth startup where you had to build the function, not just run it.
• Working knowledge of HTML/CSS or CMS platforms (Webflow, WordPress) and AI-powered tools (e.g. Jasper, Mutiny, or similar) that let you move faster without always needing an engineer.