Responsibilities

• Own and evolve SmartSource's account-based growth strategy across priority industries and enterprise accounts.
• Partner with Sales to define ICPs, target accounts, account plans, and revenue priorities.
• Develop quarterly growth plans, an ABM calendar, and executive KPI dashboards.
• Build and execute integrated, multi-channel campaigns with relevant content across email, paid media, and digital channels.
• Create campaign audiences in ZoomInfo, manage lead scoring, and optimize marketing-to-sales handoffs.
• Leverage AI-powered marketing and sales tools to improve research, personalization, content creation, and campaign execution. Continuously evaluate and implement emerging AI capabilities that improve marketing effectiveness and sales productivity.
• Lead the adoption and optimization of HubSpot as SmartSource's marketing platform.
• Build AI-powered workflows, dashboards, automations, and lightweight internal tools using AI-assisted development platforms.
• Evaluate emerging AI technologies and rapidly prototype solutions that improve productivity and customer engagement.
• Equip Sales with messaging, account intelligence, and tailored content that improve engagement and conversion.
• Track marketing's contribution to pipeline, revenue, and ROI, delivering actionable insights to leadership.
• Lead regular optimization reviews with Sales to continuously improve results.