Director, Growth and Revenue Marketing at SmartSource Rentals | Carrollton, TX

Director, Growth and Revenue Marketing

Carrollton, TX (Unknown)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 weeks ago

The other 99% submit and hope. You're about to do something different.

Own ABM and growth infrastructure across enterprise accounts with Sales aligned pipeline, using AI to automate and personalize at scale.

Growth ownership: ABM strategy, ICP alignment, executive KPI dashboards.
Campaign execution: multi-channel programs across email, paid media, and digital.
AI & tooling: leverage generative AI, HubSpot adoption, and AI-assisted automation to boost productivity and pipeline.

Own and evolve SmartSource's account-based growth strategy across priority industries and enterprise accounts.
Partner with Sales to define ICPs, target accounts, account plans, and revenue priorities.
Develop quarterly growth plans, an ABM calendar, and executive KPI dashboards.
Build and execute integrated, multi-channel campaigns with relevant content across email, paid media, and digital channels.
Create campaign audiences in ZoomInfo, manage lead scoring, and optimize marketing-to-sales handoffs.
Leverage AI-powered marketing and sales tools to improve research, personalization, content creation, and campaign execution. Continuously evaluate and implement emerging AI capabilities that improve marketing effectiveness and sales productivity.
Lead the adoption and optimization of HubSpot as SmartSource's marketing platform.
Build AI-powered workflows, dashboards, automations, and lightweight internal tools using AI-assisted development platforms.
Evaluate emerging AI technologies and rapidly prototype solutions that improve productivity and customer engagement.
Equip Sales with messaging, account intelligence, and tailored content that improve engagement and conversion.
Track marketing's contribution to pipeline, revenue, and ROI, delivering actionable insights to leadership.
Lead regular optimization reviews with Sales to continuously improve results.